1. OVERVIEW OF TRAVEL, TOURISM, AND RECREATION MARKETING 2.01 Recognize basic information associated with the development of the travel, tourism, and recreation industry.

2. Basic Terminology  Attractions  Client  Consumer  Customer  Destination  Discretionary travel  E-commerce  Events

3. Basic Terminology  Euro  Intermediary  International tourism  Inbound tourism  Outbound tourism  Marketing concept  Mass tourism  Moment of truth  Needs

4. Basic Terminology  Niche marketing  Relationship marketing  Retailer  Target market  Theme park  Tour  Tourism  Tourist  Travel industry  Trends  Wants