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HOW TO USE RHETORIC: THE ART OF SPEAKING AND WRITING EFFECTIVELY OR THE ART OF CREATING A TEXT USING THE MOST APPROPRIATE LANGUAGE TO HELP YOU ACHIEVE.

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Presentation on theme: "HOW TO USE RHETORIC: THE ART OF SPEAKING AND WRITING EFFECTIVELY OR THE ART OF CREATING A TEXT USING THE MOST APPROPRIATE LANGUAGE TO HELP YOU ACHIEVE."— Presentation transcript:

1 HOW TO USE RHETORIC: THE ART OF SPEAKING AND WRITING EFFECTIVELY OR THE ART OF CREATING A TEXT USING THE MOST APPROPRIATE LANGUAGE TO HELP YOU ACHIEVE YOUR DESIRED RESULT. The Art of Argument

2 Elements of the Rhetorical Triangle Audience: Pathos Purpose: Logos

3 Audience What do they know? What are their biases? What do they need to know? What are their interests?

4 Purpose What are you trying to achieve? To persuade To entertain To express yourself

5 Writer What impression do you want to make? How do you prove you’re trustworthy?trustworthy How do you prove you’re an authority? What do you have in common?

6 Authority Assume a role:  Doctor in a white coat  Mom driving a car  Person giving facts  Show that you know Old Spice Authority Proactiv

7 Ethos: Ethical Appeals sense you (author) gives as being competent/fair/authority  trustworthiness  credibility  reliability  expert testimony  reliable sources  Fairness “manner of delivery” Think of how one speaks to an opponent

8 Logos: Rational Appeals appeal to logical reasoning ability of readerslogical reasoning  facts  case studies  statistics  experiments  logical reasoning  analogies  anecdotes  authority voices

9 Pathos: Emotional Appeals Appeal to beliefs and feelings/higher emotionsfeelings  belief in fairness  love  pity lower emotions  greed  lust  revenge  avarice

10 Examples Advertisement #1 Advertisement Advertisement #2 Advertisement Advertisement #3 Advertisement Advertisement #4 Advertisement Advertisement #5 Advertisement Advertisement #6 Advertisement Advertisement #7 Advertisement Advertisement #8 Advertisement Advertisement #9 Advertisement

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