1. Cloud based LIS Allows pathologists anywhere to consult on cases worldwide Slides are imaged and a consult request sent electronically Local physician receives email request, can choose to accept case—sign out performed completely online We can enter a diagnosis or upload a report with our logo, and then sign out case

4. Fees: $25 per case Paid within 30 days Kinstar is reference partner in China: 3000 affiliated hospitals 7-8 pathologists 100 million potential customers Network involvement is free

5. Marketing: Social networking site with group and physician bios Future press release

6. Gaming Google Internet ranking increases based on # links on other web pages to your site Increases significantly when those links are on similar fields

7. Increasing Internet Traffic PAID SEARCH: Pay per click ORGANIC SEARCH: Attract more users and keep users by: Redesigned website Interactive Position as leader in field Increased web content: Articles Blogs (30+ with 5 new posts/month)

8. Pay Per Click Rich snippets Thumbnails Titles and descriptions that people can’t resist

9. Organic Search Complete online persona – Twitter, LinkedIn, Facebook, Google+ Publish articles – related to industry on own site Become regular contributor to other sites Link to popular websites Use titles that people cannot resist Use long-tail modifiers Pathology-cancer-lung-staging-non small cell carcinoma