1. UK Marketing Committee 18th January 2007 Offices of Phillips, Guildford

2. ABBTrevor Kirtley AdaptflexPaul Gretton Applied EnergyJoe Barrasso PhilipsPaul Harwood DimplexKaren Trewick PrysmianJulie Mould DrakaMartin Dale / Mark FroggattSchneiderBecky Guest FlukeKen West ThornHelen Morris ITW-SPITDavid Lorrison Vent AxiaJoanne White Kew TechnikDavid Miller LegrandVikki Clamp/Steve SmithVoltimumChristopher Reeve MGE UPSJason Koffler Daniel Isenberg MKLisa Cusgrove Raymond Coppinger NexansLucy WadeMgt. Fitzsimons OSRAM:Louise Bergandy/Jason Hicklin Apologies: Phoenix ContactMark Weymouth EatonAndy Hudson Schneider ElectricBecky Guest Attendees

3. Voltimum UK - Marketing Committee Meeting Thursday – 19th September 2006 Agenda: 10:00: Introduction, welcome, apologies & minutes of previous meeting 10:10: Review of Voltimum 2006 10:45: Voltimum Marketing Plan 2007 11:45:Voltimum Multimedia services 2007 12:15:Working Groups 13:00: Dates of 2007 meetings and AOB Lunch will be kindly provided by Philips before departure. Agenda

4. Round-up of 2006

5. Performance Targets for 2006 Performance Targets: Registrations: 50,000 (35% growth on 2005) Page Views: 2.6million (growth of 24% on 2005, average of 215,000pv p/m Weekly Users: 1200 on average p/m (based on 10 months - excl. July & Aug) To become 3 rd in the Media Circulation lists (circulation of 36,000) Increase manufacturers’ page views by 10%, compared with 2005 Grow Technical Expertise Q & A’s to 1000 (300 at beginning of 2006) 2006 Performance Targets Voltimum UK 2006 - Performance V. Target Target 2006 Actual 2006 Performance v. Target Registrations (Cum 50,000 - actual 52,000) 15,00016,97213% Page Views2,600,0003,316,00028% Weekly Users1,20012393% Active Users (Newsletter Circulation to 36,000 actual 38,000) 10,00013,25033% Manufacturers growth of 10% on 20052017-15% Technical Q&A database1,000950-5%

6. Registrations to 31/08/2006 Target 2006: Cum. 50,000 Actual 2006:Cum. 52,000 Total Cum.Total % Category2003 2004 2005 2006 to date EElectrical Contractors 1-10 employees293227%408829%335024%462625%1499626 IElectrical Contractors 11+ employees260324%175113%11268%14408%692012 SSpecifiers114310%205215%384328%511928%1215721 DWholesalers169716%6294%4623%5643%33526 PPanel Builders791%811%841%1211%3651 OOthers152414%404829%368527%510228%1435925 Total Target Users9978 12649 12550 16972 52149 MManufacturers9449%134710%134810%14308%50699 10922 13996 13898 18402 57218100 Continued strong growth. Best year ever. Search Engines, Edmundsons and trade shows are main source. Increase in proportion of specifiers. Now a significant online & offline database.

7. Page Views to 31/08/2006 Target 2006: Cum. 2.4m Actual 2006:Cum. 3.3 m Pages Viewed Very healthy growth of 52% on last year. Main areas of interest are technical Articles & guides, legislative change, real innovation, prize-winning opportunities.

8. 24% of Active Users visit Voltimum 1time per month 10% of Active users visit 2 times per month 3-4% of active users visit site 4 times per month

9. Voltimum’s position in the Media at end 2005 Currently in 4 th position in industry in terms of circulation and likely to leapfrog into 2 nd position by Mid 2007. Circulation of Voltimum’s Newsletters grew from 15,000 to 26,000 in 2005 and to 38,000 in 2006.

10. By Company Companies not present in 2005 for comparison purposes3 Grew by more than 1000%1 Grew by more than 500%1 Grew by more than 300%2 Grew by more than 200%2 Grew by more than 100%3 Grew by more than 50%2 Grew by between 10 & 50%2 Grew by less than 10%1 Declined3 Overall, INDIVIDUAL branded page views for manufacturers grew by 90% in 2006. However, performance varied from company to company Manufacturers’ Page Views A useful yardstick to help us all keep our eye on the ball

11. VoltiNEWS 06 VoltiNEWS - 2006 24 issues each containing 10-12 articles. Jan circulation was 26,000 and grew to 38,000 in Dec. Total circulation : 738,000 (avg. 32,000 per issue) Opening rate: 24% Top Performing Manufacturers Articles (Pages Viewed)

12. Top Articles including Trade Associations and Industry Bodies Big improvement on 2006. Manufacturers now competing well and representing two- thirds of top 30 articles

13. Definition of indicators that corresponds to official definitions Industry standard – stats of sending newsletter Stats 2007

14. The Challenge The challenge is the amount of information hosted on voltimum.co.uk - News area - Training & CPD area - Recruitment area Increase value – Better news from whole Industry How to draw attention to the added value? - Daily diary? (presented on HP) - Revamp newsletter (quick to read, scan)

15. More text-like email Decrease the amount of images To make it easier to scan Revamp of newsletter Mock up of newsletter

16. Training & CPDRecruitment Unless otherwise requested, each job will be published on the site for six weeks after which it will be automatically deleted 156 training courses (was 121) Applied Energy – 6 BTicino – 1 Clipsal – 1 Draka – 2 Fluke – 2 ITW Spit – 1 Kopex – 1 Legrand – 6 MK – 3 Eaton MEM – 3 Nexans – 2 Osram – 8 Prysmian – 4 Schneider Electric – 18 Vent-Axia – 5 Tot: 63 manufacturer training courses

17. Deadlines Deadline dates for VoltiNEWS and VoltiBULLETIN 2007

18. Catalogue Status & Overview Catalogue grew by 11,600 new products & 6 new brands in 06. Thorn Phoenix Contact Stiebel Eltron Redring Creda Fluke 4 catalogues have not Been updated.

19. MonthTopic CoveredTotal Circ Total Read Receip ts July Part1Minimum No. of Sockets Part 1327229151 DecDecember Round-up of 2006370568676 May Part 1May 2006 - Lighting and Building Controls314358647 May Part 2May 2006 - Electromagnetic compatibility (EMC)314828647 March Part 1Part L of the Building Regulations280708504 NovNovember - Fire Safety and Part B378018477 AprilEnergy Monitoring and Metering - April291398473 March Part 2Sustainable Energy289778342 OctoberFuses V. Circuit Breakers359828293 SeptPart M of the Building Regulations348798190 JuneWEEE318568134 AugSegregation of Electrical and Fire cables336547850 FebNew EU Standard for Flexible Conduit267177724 JanFault Ratings - a brief introduction247227684 July Part 2Minimum No. of Sockets Part 2331517276 VoltiBULLETIN 2006 in order of success - Read Receipts Circulation from 25,000 in Jan 06 to 37,000 in December 14 Bulletins – 95 articles in total Avg. of 7 articles per issue Avg. page views per article: 600 15 articles in excess of 1000

20. Congratulations & thank you to all the Voltimum Experts! www.voltibulletin.co.uk

21. Technical Expertise Area Continues to be one of the most popular areas on Voltimum. 964 questions in our Q&A archive(17/01/07). Aim to hit 1,000 by February. Number of pending questions has reduced slightly in the last three months. Need more of a reduction!!! If we clear our pending question, we will reach our target of 1,000 Q&A’s.

22. The area can be used as a promotional tool for products as demonstrated by the following answer. Make sure you take advantage of the area!! Technical Expertise Area

23. Participation at 4 x trade fairs in 2006 1. Interbuild (NEC – April) (including WebTV reportage) 2.Electrex (NEC May) (including WebTV Reportage)(including WebTV Reportage) 3.Elex (Coventry – Sept) 4.M&E The Building Services Event (including Web TV Reportage)(including Web TV Reportage) Off-line Marketing in 2006

24. Voltimum Advent Calendar 2006 20,000 entries avg. of 800 per day