1. By: John Brunner & Fletcher Groseclos
1930's  Clothing and Styles  
Lipstick became more and more popular during the thrities with intense colors, specifically a deep red.
One UK newspaper even described kissing as "out of style" because of the high cost of lipstick.
Lipstick did stain horribly because of the deep red colors and recieved a bad reputation, a problem manufacuruers still try to correct to this day.
Eye brows were plucked to a very thin line, some woman even settled for complete removal and a pencil substitue.
this was conrasted with false eyelashes to enhance the eyes.
Finger nails were grown to a long length, longer than had ever been fashionable before and fetured deep red colors such as the lips while pink toe nail polish was more popular.
rouge was also important during this time
By: John Brunner & Fletcher Groseclos

2. Joan Crawford, early 1930's shot with a 1920's style dress.
Previous decade's style dress (Like in most decades) carried over to early years of new decade.
Joan Crawford in a very early 1930s publicity shot
The gown still has a lot of 1920s style elements with its straight lines and loose fit
Similar dresses were popular during the early 1930's
Female Dress                        

3. Female Dress Sears Spring 1934
Left Pic: Variety of dresses
back cover so an overview of some of most popular items
Right: Cotton Suits popular for "Out on the town" wear
Female Dress                                   Sears Spring 1934

4. From a San Francisco Bay Area
Female Dress
Fur Coats from 1930's catolog.
Far left is Ocelot  fur ($225.00)
Left Baby leopoard fur ($150.00)
Right cocoa ermine fur ($593.00)
Far right coca ermine fur (89.50)
Style still mid-calf length
From a San Francisco Bay Area
Winter Catolog 1930

5. One of the major styles found in the 1930's was the mid-calf length dress
Asymmetrical, tilted hats also very popular
1933
One of the major styles found in the 1930's was the mid-calf length dress as seen
As seen in this and previous pictures
Asymmetrical and or tilted hats also very popular as seen in picture on left and bellow
Picture on left girl Dallas 1934
Below actress Mae West 1933
Clutches, no fastener just held shut
1934
Female Dress

6. Female Dress- Cloche Hats
Cloche hats were usually made of felt so that they conformed to the head. The hat was typically designed to be worn low on the forehead, with the wearer's eyes only slightly below the brim
This style remained popular until it became obsolete around 1933/34.
Female Dress- Cloche Hats

7. Female Dress- Easter 1941 McWhirter's Catalog ad
Like with every decade, syles from the previous decade were still popular in the early years.
Clutches
Evening gowns with sleeves
By the late '30s, emphasis was moving to the back, with halter necklines and high-necked but backless evening gowns with sleeves.
The clutch coat was fashionable in this period as well
Female Dress- Easter 1941 McWhirter's Catalog ad

8. Women's League of Health and Beauty
Some sources regard the women's health and beauty movement of the 1930's as the women's suffrage movement of the 1910's. Physical fitness was seen as important in the thirties.
Slowly it became more appropriate and understandable for women to wear less while playing sports or doing any physical activity because it would allow them to move.
Skating skirts became shorter than ever before and in 1933 the Tennis star Alice Marble wore shorts at the Wimbledon season. 
Summer Olympics 1900
Justine Henin, 2006
A great example of clothing change is in women's tennis wear.

9. Female Dress Beach Fashions 1938 Catolog
Beach Dress was one fashion the movement for health and beauty impacted. Although still very modest compared to today's standards, the woman was allowed to wear less clothing and still be considered appropriate
This included above knee cut skirts, less sleeves, and lower cut tops

10. Female Hair Hair Styles- Perm
First Prize Style won at the Hairdressing Fashion Show London, 1935
 Differs from 1920's hairstyle becuase of short length
A permanent wave, commonly called a perm, involves the use of chemicals to break and reform the bonds of the hair.
This style was invented in the 19th century but continued to be very popular into the 1930's
First Prize won at the Hairdressing Fashion Show London, 1935
  Female Hair Hair Styles- Perm

11. Early 1930's: Short hair styles, bobs, with wave
Early 1930's: Short hair styles, bobs, with wave. Long hair often put up  into bun or poney tail
End of 1930's: Longer hair styles often let down, still above or around sholders
Female Hair Styles

12. Male Hair Styles President Franklin D. Roosevelt Louis Armstrong
President Franklin D. Roosevelt            Louis Armstrong
Two popular figures in the thirties. FDR was in more of a position to influence, not just hair style, but in formal clothing as well, since he was the president.
Louis Armstrong was a jazz musician in the '30s. Notice the wide lapels of his suit and the bowtie. Bowties were much more common in the thirties than today, obbviously. In this picture of Armstrong, his hair is closley cut and generally looks like a typical African-American hairstyle would today.

13. Male Hair Styles Common Male Hair Styles
                               Common Male Hair Styles
common hairstyles of the '30s. The one on the far right is a German officer in the late 1930s. The other two are common American hairstyles. Hair was usually comed over (as the second picture illustrates).

14. Male Hair Styles
                               
This man's hair is comed back. This was typical for the time period, as well.

15. Male Dress Beachwear Farm Clothing Formal Attire
Beachwear               Farm Clothing              Formal Attire  
Little variation in beachwear and farm (common) clothing.
High socks were worn with long-sleeved shirts. Collared shirts were immensley popular. Suits and ties of the '30s were similar to today's. Many people wore hats with their suits in this time period.

16. Male Dress Formal Attire Children's Clothing Golf Clothing
   Formal Attire           Children's Clothing        Golf Clothing
Children were generally more formal with their clothing. They sometimes wore hats like the one in the picture in the middle.
Golf attire was similar to beachwear and farm attire with the pants, shirt, and socks.

17. Footwear & Other Accessories
                                                             
Aris Allen Black 1930s                 1930s Tie
     Velvet Oxford
      1930s Heel
The Oxford Heel shoe was a common women's shoe worn during this time period.
The ties of the thirties were similar to today's ties (one of few accessories of the Thirties that was similar to accessories of today. Ties did, however, become narrower between those time periods).

18. Footwear & Other Accessories
                         Hats in 1930                                   1935
        1936                                          1937
There was a huge variation in women's hats during this time period because hats served a purpose. Some hats were worn for a sporty appeal, others for a flirtatious appeal, etc.

19. Undergarments Kestos Bra Y Front Briefs She's got a flask!
Before the 1930's underwear was designed around durablity rather than comfort and appearence.
Bras:They used quality cotton lace and net.
One famous bra designed in the 1930s was the Kestos bra and later the Kestos Utility Bra shown right.
 The 1920's saw a large increase in female promiscuintity with the popularization of the flapper. This led to a large increase in the focus on female undergarnment design. One of the major improments made to the f underwear industry twas the garder belt. Although it existed long before the thirties, the design and apperarence of all women's undergarments became a major industry.
The correst renamed the girdle was very popoular  in the 1930's
World War I soldiers were issued button-front shorts as underwear. The buttons attached to a separate piece of cloth, or "yoke", sewn to the front of the garment, and tightness of fit was adjusted by means of ties on the sides. This style of durable, loose shorts was the men's underwear norm until 1935.
On 19 January 1935, Coopers Inc. sold the world's first briefs in Chicago. Because the support they provided was similar to a jock strap they briefs were nicknamed jockey. Jockey briefs were so popular that over 30,000 pairs were sold within three months of their introduction. Coopers  renamed the company Jockey as we all know it today.
Despite the similarites the boxer briefs which combine the tightness of briefs with the style and length of boxers were not "born" until the 1990's.
She's got a flask!
Utility garter belts?!?!?!
                                                       Undergarments

20. Cosmetics/ Hairstyles
Lipstick became more and more popular during the thrities with intense colors, specifically a deep red.
One UK newspaper even described kissing as "out of style" because of the high cost of lipstick.
Lipstick did stain horribly because of the deep red colors and received a bad reputation, a problem manufacturers still try to correct to this day.
Eye brows were plucked to a very thin line, some woman even settled for complete removal and a pencil substitute.
This was contrasted with false eyelashes to enhance the eyes.
Finger nails were grown to a long length, longer than had ever been fashionable before and fetured deep red colors such as the lips while pink toe nail polish was more popular.
Rouge was also important during this time
Notice the hair styles, short, above the sholders with either a perm (possibly far right) or with setting lotion and curlers.
Bright red lips, thin eye brows, and longer finger nails were all very popular in the 1930's.
Cosmetics/ Hairstyles

21. Interesting Facts
 In the 1930s, hats were worn for a sporty or flirtatious appeal. One of the most typical styles that captures the era is the "Florentine" hat.
"Real" fur wraps and floral print dresses were very popular in the 1930s.
Jockey briefs were so popular that over 30,000 pairs were sold within three months of their introduction. Cooper's  renamed their company to Jockey as know it today.
The Women's League of Health and Beauty was a major movement in the 1930's in the UK and the USA that led to more acceptable, more modern fashion and cosmetic practices.

22. Glossary of Terms
·      Florentine (Hat)- the most typical hat style that captured the 1930s era
·      Cloche Hats- Style of hat popular in 1920's and early 1930's
·      Y-Front Briefs- First modern style of Men's underwear invented in 1935
·      Kestos Bra- First "modern" style bra, resembles best what we see today
·       Women's League of Health and Beauty- "Promoted the idea of a healthy mind and a healthy body" for the woman.

23. Glossary of Terms
 Glen Plaid- A suit pattern in the 1930s that included vertical and horizontal stripes intersecting at regular intervals to form a houndstooth check.
Houndstooth Check- A pattern of broken or jagged checks.
Twill Weave- One of three basic weave structures resulting in a characteristic diagonal pattern.
Perm- A permanent weave, very popular in 1930's. Chemical treatment makes hair stay curled for long periods of time