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Children’s Market Overview 2015.  2014  2015: The Year So Far  2015 Top Five  Pre-School & Picture Books  Children’s & YA Fiction  Children’s Non-Fiction.

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Presentation on theme: "Children’s Market Overview 2015.  2014  2015: The Year So Far  2015 Top Five  Pre-School & Picture Books  Children’s & YA Fiction  Children’s Non-Fiction."— Presentation transcript:

1 Children’s Market Overview 2015

2  2014  2015: The Year So Far  2015 Top Five  Pre-School & Picture Books  Children’s & YA Fiction  Children’s Non-Fiction  School Textbooks & Study Guides  World Book Day  Christmas 2015 Contents

3 2014 Nielsen BookScan TCM £1.4bn - £18.6m -1.3%

4 Children’s Printed Book Sales £336m +£27.7m +8.9% 2014

5 553,921 1,808,693 381,842 237,598

6 £206.1m spent so far 2015: The Year So Far Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014

7 £206.1m spent so far +£6.37m 2015: The Year So Far Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014

8 2015: The Year So Far Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014 £206.1m spent so far +£6.37m +3.19% in value

9 2015: The Year So Far Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014 £206.1m spent so far +£6.37m +3.19% in value 27.8% of the entire print market

10 Full year 2015 +3.19% £346m 2015: The Year So Far

11 122,529 2015 Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014

12 122,529 2015 Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014 133,399

13 122,529 2015 Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014 133,399 144,567

14 122,529 2015 Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014 133,399 144,567 156,007

15 2015 Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014 167,988 £762k

16 Pre-School & Picture Books Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014 £72m +£4.3m +6.3%

17 Picture Books Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014 144,567 114,488 90,688 84,923 72,818 66,701 55,812 53,074 52,522 51,832

18 1.2 million picture books sold £5.5m for the year to date Consistently sold more than £10m every year since 2011 Picture Book Authors Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014 Julia Donaldson

19 Picture Book Authors Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014 Tom Fletcher & Dougie Poynter David McKee Roger Hargreaves 237,224 £541,748 301,318 £823,090 150,924 £322,799

20 Pre-School & Activity Books Source: Nielsen BookScan TCM: 52 weeks ending 12 th September 2015 versus 52 weeks ending 12 th September 2014 £38m +£2.6m +7.2%

21 Pre-School & Activity Books Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014 85,731 62,111 60,522 60,382 55,970

22 Colouring Books Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014 179,668 22,472 22,722 29,325

23 Sticker Books Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014 30,321 41,465 53,130 27,698

24 £78.3m +£4.8m +6.4% Children’s & YA Fiction Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014

25 Children’s £56.6m +£6m +11.9% Children’s & YA Fiction Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014 YA £20.3m -£1.18m -5.5%

26 Children’s Fiction Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014 167,988 133,399 122,529 107,434 116,869

27 David Walliams 785,523 Children’s Fiction books sold £3.9m for the year to date A 352.5% increase in value over five years Children’s Fiction Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014

28 Children’s Fiction Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014 Jeff KinneyLiz Pichon Jacqueline Wilson Roald Dahl 568,193 £3m 447,445 £2.4m 412,311 £2.34m 338,461 £1.89m

29 Young Adult Fiction Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014 156,007 78,577 107,280 73,411 94,010

30 Young Adult Fiction Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014 John Green Zoe Sugg James Dashner Holly Smale 277,102 £1.6m 215,148 £1.2m 203,239 £726,700 186,286 £1,326,651

31 £23.9m -£3.5m -12% Children’s Non-Fiction Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014

32 Children’s General Interest & Leisure Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014 51,929 72,43369,265 50,421 £8.08m-£4.7m -37% 65,287

33 Children’s General Non-Fiction Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014 £7.16m +£975k +15% 83,118 11,114 16,311 9,605 6,467

34 £30m +£1.3m +4.5% School Textbooks & Study Guides Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014

35 Maths, Science and Technical £11.8m +£483k +4.3% School Textbooks & Study Guides Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014

36 Literature, Arts and Humanities £13.5m +£560k +4.3% School Textbooks & Study Guides Source: Nielsen BookScan TCM: 37 weeks ending 12 th September 2015 versus 37 weeks ending 13 th September 2014

37 Back to school season: July to August £6.79m +£105k +1.5% School Textbooks & Study Guides Source: Nielsen BookScan TCM: 8 weeks ending 29 h August 2015 versus 8 weeks ending 30th August 2014

38 £6.85m +24% week on week +6.55% year on year World Book Day Source: Nielsen BookScan TCM: week of 7 th March 2015

39 2015 Full year 2015 +3.1% £345m

40 Christmas 2015

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