1. Children’s Market Overview 2014 John.Lewis@TheBookseller.com

2.  2013-Hungry sales?  2014-Where we are  Picture & Activity Books  Children’s & YA Fiction-An abundance of sales  Children’s Non-fiction-Mining for sales  Back to School-Briefly  World Book Day  Christmas 2014 Contents

3. 2013 Nielsen BookScan TCM £1.4bn -£98m -6.5% Source: Nielsen BookScan Weeks 201301-201352 vs. 201201-201252

4. 2013 Children’s Printed Book Sales £308m -£11m -3.5% Source: Nielsen BookScan Weeks 201301-201352 vs. 201201-201252

5. 2013 vs. 2012 ∗ 2012: £12m & 2.2m books ∗ 2013: £3.3m & 590,000 books

6. 2013 vs. 2012 ∗ 2012: £12m & 2.2m books ∗ 2013: £3.3m & 590,000 books ∗ £3.8m (2012)

7. 2013 Children’s Printed Book Sales* £305m -£2.5m -0.8% *Removing Susanne Collins’ Hunger Games’ sales from both 2013 and 2012

8.  £187.9m spent on Children’s books so far in 2014 2014-Where We Are Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014 versus 35 weeks ending 31st August 2013

9.  £187.9m spent on Children’s books so far in 2014  + £16.5m 2014-Where We Are Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014 versus 35 weeks ending 31st August 2013

10.  £187.9m spent on Children’s books so far in 2014  + £16.5m  +10% in value year on year 2014-Where We Are Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014 versus 35 weeks ending 31st August 2013

11.  £187.9m spent on Children’s books so far in 2014  + £16.5m  +10% in value Year on Year  37m children’s books: over one third of all print book purchases 2014-Where We Are Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014 versus 35 weeks ending 31st August 2013

12. 2014-Where We Are +10% = £337m Children’s Books 2014?

13. 2014 292,584 Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014

14. 2014 312,446 292,584 Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014

15. 2014 395,583 343,737 312,446 292,584 Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014

16. 2014 395,583 343,737 312,446 292,584 Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014

17. Pre-School & Picture Books ∗ Up 4% to £65m this year (+£2.6m) Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014 versus 35 weeks ending 31st August 2013

18. Picture books ∗ Up 12% to £31m this year (+£3m) 112,590 78,411 69,740 57,298 53,856 53,685 51,829 51,670 51,485 50,033 Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014 versus 35 weeks ending 31st August 2013

19. Julia Donaldson ∗ £8m in 2014 ∗ £89m since records began Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014

20. Julia Donaldson ∗ £8m in 2014 ∗ £89m since records began ∗ The Scarecrow’s Wedding sold 45,000 copies in 8 weeks Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014

21. Picture Book Authors Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014 £1.1m £711,000 £563,000 £336,000 £320,000 Judith Kerr Claire Freedman Oliver Jeffers David Melling Roger Hargreaves

22. Pre-School & Activity books ∗ Down 2% to £34m (-£658k) 109,26092,006 68,945 46,283 45,354 Source: Nielsen BookScan TCM: 35 weeks ending 30 th August

23. Sticker Books Source: Nielsen BookScan TCM 5,000 data for Pre-School & Activity Books and TCM 5,000 data for Picture Books: 35 weeks ending 30 th August 2014 versus 35 weeks ending 31st August 2013 £7.6m -22% -£2m

24. Colouring Books Source: Nielsen BookScan TCM 5,000 data for Pre-School & Activity Books and TCM 5,000 data for Picture Books: 35 weeks ending 30 th August 2014 versus 35 weeks ending 31st August 2013 £1.1m +0.8% +£10,000

25. Dinosaurs Source: Nielsen BookScan TCM 5,000 data for Pre-School & Activity Books and TCM 5,000 data for Picture Books: 35 weeks ending 30 th August 2014 versus 35 weeks ending 31st August 2013 £1.5m +42% +£452,000

26. Pirates Source: Nielsen BookScan TCM 5,000 data for Pre-School & Activity Books and TCM 5,000 data for Picture Books: 35 weeks ending 30 th August 2014 versus 35 weeks ending 31st August 2013 £1.6m -4.5% -£78,000

27. Children’s & YA Fiction ∗ Up 9% to £68m this year (+£5.4m) Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014 versus 35 weeks ending 31st August 2013

28. Children’s & YA Fiction Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014 versus 35 weeks ending 31st August 2013 Children’s FictionYoung Adult Fiction £48m +3% +£1.4m £20m +24% +£4m

29. Children’s Fiction ∗ Up 3% to £48m this year (+£1.4m) 133,308 112,700 110,409 103,955 94,612 89,619 89,473 88,347 81,845 81,630 Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014 versus 35 weeks ending 31st August 2013

30. Children’s Fiction Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014 £3.4m £3.3m £2.1m £2m £1.8m Jacqueline Wilson Jeff Kinney Liz Pichon Roald Dahl David Walliams

31. Children’s Fiction Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014 32,382 31,428 23,098 16,924 16,403 12,490

32. Young Adult Fiction Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014 711,806 £4m

33. Young Adult Fiction ∗ Up 24% to £20m this year (+£4m) 69,653 79,953 101,756 59,276 64,040 Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014 versus 35 weeks ending 31st August 2013 101,17089,869 86,981

34. Young Adult Fiction Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014 *Including The Fault in our Stars £2.9m £1.8m/£5.6m* £1.5m Suzanne Collins John GreenVeronica Roth

35. Children’s Non-fiction ∗ Up 37% to £25m this year (+£6.7m) Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014 versus 35 weeks ending 31st August 2013

36. Children’s Non-fiction Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014 1,344,350 sold £6.6m

37. Children’s General Interest & Leisure ∗ Up 108% to £11.7m this year (+£6m) Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014 1,344,350 sold-£6.6m One Direction: £320,000+ LEGO: £434,000

38. Children’s General Interest & Leisure ∗ Down 9% to £5.1m this year (-490k) Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014 versus 35 weeks ending 31st August 2013 1,344,350 sold-£6.6m -9%

39. Children’s General Non-fiction ∗ Up 15% to £5.3m this year (+£714k) Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014 95,990 75,0526,581 5,992 5,767

40. Children’s General Non-fiction Earth Nature & Animals Source: Nielsen BookScan TCM 5,000 data, Children’s General Non-fiction: 35 weeks ending 30 th August 2014 £400,000 +

41. Children’s General Non-fiction Source: Nielsen BookScan TCM 5,000 data for Children’s General Non-fiction: 35 weeks ending 30 th August 2014 Space, Stars, Planets £235,000 +

42. School Textbooks & Study Guides Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014 versus 35 weeks ending 31st August 2013 * Up 5% to £26.3m (+£1.2m) this year

43. School Textbooks & Study Guides Source: Nielsen BookScan TCM: 35 weeks ending 30 th August 2014 versus 35 weeks ending 31st August 2013 * Up 5% to £26.3m (+£1.2m) this year * July-August BTS season up 8% to £6m

44. School Textbooks & Study Guides Source: Nielsen BookScan TCM: 8 weeks ending 30 th August 2014 versus 8 weeks ending 31st August 2013 School Textbooks: Maths, Science & Technical £2m Up 9% +£169,000

45. School Textbooks & Study Guides Source: Nielsen BookScan TCM: 8 weeks ending 30 th August 2014 versus 8 weeks ending 31st August 2013 School Textbooks: Literature Arts & Humanities £2.7m Up 9% +£229,000

46. World Book Day Source: Nielsen BookScan 35 weeks to week ending 31st August 2013 830,911 sold Children’s book market increased by 21% WBD week 112,590 103,955 95,990 68,945 89,619 88,347 92,006 80,174 50,752 48,533

47. One more thing… +10% = £337m Children’s Books 2014?

48. One more thing… Christmas 2014