1. Fiction Genre Sales Report, 2006-2010

2.  This year, Crown and Griffin sold $220,110 in fiction books alone– just over half of our total revenue. We sell five genres of books: classic, mystery, romance, sci-fi and fantasy, and young adult.  Sales of all books have been historically low throughout the recession, but sales in all fiction genres were up in 2010.

3. Old ManagementNew Management Genre20062007200820092010 Classics$18,580.00$69,225.00$16,326.00$10,017.00$26,134.00 Mystery$78,970.00$82,262.00$48,640.00$49,985.00$73,428.00 Romance$94,236.00$131,390.00$79,022.00$71,009.00$81,474.00 Sci-Fi & Fantasy$16,730.00$19,730.00$12,109.00$11,355.00$17,686.00 Young Adult$35,358.00$42,685.00$20,893.00$16,065.00$21,388.00

4.  Romance has been our top seller since 2006, with greatest sales in 2007.  Mystery sales have been strong, coming in second to Romance each of the past five years, and expected to exceed it in 2011.  Young adult sales have been low since 2008.  Classics sales were up in 2010, though still far lower than sales in 2007.  Science Fiction and Fantasy sales were up in 2010, but still low.

5. 20062007200820092010 Historical35%20%16%20%23% Teen17%18%20%24%20% Vampires5%40%43%40%36% Religious20%12%13%10%11% Other23%10%8%6%10%

6. Continue to expand Romance Section Next big subgenre: Historical Fantasy Expand Mystery Section Larger stock of new releases “Staff Picks” for older mysteries Bigger push for Young Adults Teen promotions- discounts, readings, book events Highlight Young Adult series Promote “Crossover” books Teen Romance Young Adult Sci-Fi Continue Classic Book of the Month SeriesStart Proposed Sci-Fi/Fantasy Book Club

7. Genre2006200720082009 Classics$18,580.00$69,225.00$16,326.00$10,017.00 Mystery$78,970.00$82,262.00$48,640.00$49,985.00 Romance$94,236.00$131,390.00$79,022.00$71,009.00

8. Genre20062007200820092010 Classics$18,580.00$49,225.00$16,326.00$10,017.00$26,134.00 Mystery$78,970.00$82,262.00$48,640.00$49,985.00$73,428.00 Romance$94,236.00$131,390.00$79,022.00$71,009.00$81,474.00 Sci-Fi & Fantasy$16,730.00$19,730.00$12,109.00$11,355.00$17,686.00 Young Adult$35,358.00$42,685.00$20,893.00$16,065.00$21,388.00