1. Make it easier to change the pictures: use the Selection Pane to temporarily hide a Picture Placeholder. (Home tab, Select, Selection Pane). Click the eye icon to hide or show an object. To change a sample image, select the picture and delete it. Now click the Pictures icon in the placeholder to insert your own image. If you don’t see the Pictures icon, click the Reset button (Home tab, Slides, Reset). The animation is already done for you; just copy and paste the slide into your existing presentation. Sample pictures courtesy of Bill Staples. Animation Techniques Within the Digital Media Sector

2. Purposes Animation is a very powerful method of attracting the users attention. The purpose of animated content could be to Educate, Inform, Sell or for purely Entertainment purposes.

3. Educational Animations Is an effective way to engage the user and get them to learn independently Quizzes and other learning tools are used to aid and combine into a single more effective learning process.

4. Informational Animations The use of Sound, Animations, Video and Interactivity would make finding things out easier and more user friendly. Instead of using static images or text an animation can be used to demonstrate how a certain object/device works.

5. Entertainment Animations Entertainment Animations can be online games or cartoons, it uses animation to entertain the viewer and to keep interest. Can become irritating for viewers when it is not required. This type of animation may not be appropriate for business's or informative websites.

6. Commercial Animations Can be used in the form of online advertisements Animations that are used in the form of advertisements, the animator may include persuasive text, videos or photographic content in a commercial manner to promote a particular product or company. Animator has to be aware of the audience to ensure that the product is promoted in a way that suits the needs of the audience as it is vital to gain a wider customer base.

7. Make it easier to change the pictures: use the Selection Pane to temporarily hide a Picture Placeholder. (Home tab, Select, Selection Pane). Click the eye icon to hide or show an object. To change a sample image, select the picture and delete it. Now click the Pictures icon in the placeholder to insert your own image. If you don’t see the Pictures icon, click the Reset button (Home tab, Slides, Reset). The animation is already done for you; just copy and paste the slide into your existing presentation. Sample pictures courtesy of Bill Staples. Skills Within the Digital Animation Sector

8. Hand Drawn Animation This process was used for most animations in the 20 th century. Every movement and facial expression is drawn, then transferred onto film or increasingly onto digital media. Up to 20,000 drawings may be needed for a 30-minute film. Each drawing differs slightly from the slide before. Became obsolete by the beginning of the 21 st century.

9. Stop Motion Animation Mostly used for entertainment Purposes i.e Aardman’s Wallace & Grommit. Audience is mostly children but has some features that appeal to adults too. Each movement photographed individually to create the illusion of movement. There are many different forms of Stop-Motion Animation some of them are: Puppet, Clay, Cut-out, Silhouette, Model, Go, Object, Graphic, Pixaliation and Brickfilm.

10. Computer Animation Animations are created using computers regardless of the operating system or software. 2D Animations usually focus on Image Manipulation while 3D focus on virtual world where characters and object interact. Uses very sophisticated software for both 2D and 3D animations. (Illustrator, 3Ds Max etc). A large team may be involved in the various stages of production - from raising the finance for the original idea, to script development, the creation of animated characters and backgrounds, casting the voices, recording of the soundtrack, checking the design, editing and sound mixing - and the finished product has to look as if it were all made by one hand.

11. Required Skills Creativity and imagination Patience and attention to detail Drawing skills Computer literacy and familiarity with graphics software Communication and presentation skills Ability to meet deadlines and work as part of a team Digital asset management (Skins, Material, Backgrounds, sound effects)