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The Emergence of a Mass Society

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1 The Emergence of a Mass Society
U4/Ch. 23 AP European History

2 Changing Society & Urban Environment
Dramatic population growth between Excess labor forced to emigrate Rural  Urban Europe  Americas Rapid urbanization Increased emphasis on public health Many urban centers redesigned in 2nd half of 19thC Growth of suburban neighborhoods

3 Social Structure of the Mass Society
Plutocrats & aristocrats  wealthiest 5% of pop. Middle classes Lower middle class White-collar workers Victorian Britain the model of middle-class society Lower classes  80% of pop.

4 The Role of Women Legal inferiority, defined by family/household roles
Middle class glorified domesticity Declining birthrate & birth control Cult of middle-class domesticity Victorians created family Christmas New focus on children Improved conditions for working class mothers & children

5 Education in Mass Society
Mass education a product of mass society Liberals & conservatives supported education 2nd I.R. demanded skilled labor Chief motive  politics Increase in literacy  rise in newspapers & magazines

6 Mass Leisure New leisure hours created by industrialization  evenings & weekends Transportation increased leisure activities Music & dance halls Mass tourism  middle & upper classes Team Sports Mass consumption  advertising, department stores Mass leisure  business based

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