1. Your Funeral Home & Robin Heppell presents…

2. Online video Why is this technology important? Consumption of online video Ability upload video to multiple sites Search engines love video You build a relationship with the viewer “Be the Expert” Alan Creedy

3. Google vs. YouTube

4. November 14, 2007 Funeral Home Management Consulting

5. November 17, 2007 Funeral Home Management Consulting

6. November 19, 2007 Funeral Home Management Consulting

7. How can you use video? Welcome message Sample memorial video Infomercials Testimonials TV commercials Frequently Asked Questions

8. How to create video Do you create video tributes? If so, you have the knowledge & the technology Windows Movie Maker + Audacity (Free) Sony Vegas or Adobe Premiere Elements

9. Video promo tricks Create 2 versions: in house & 3 rd party In House Clean, without any advertising Third Party Additions Create an opening title screen with firm’s name & website URL “Bottom 1/3” have name or url, etc. Extend final screen image with contact info

10. Upload videos to Web Prepare your ‘titles, descriptions & tags’ Keyword Research: commonly searched terms YouTube + Google Video + (Social Network) Upload Services: TubeMogul (10+) & Traffic Geyser (35+) Secret Tip: Link to and Bookmark the videos

11. Keyword Research

12. Upload videos to Web Prepare your ‘titles, descriptions & tags’ Keyword Research: commonly searched terms YouTube + Google Video + (Social Network) Upload Services: TubeMogul (10+) & Traffic Geyser (35+) Secret Tip: Link to and Bookmark the videos

13. Burial Plots in Victoria BC March 16, 2008 March 23, 2008

14. Funeral Planning in Victoria BC March 16, 2008 March 23, 2008

15. Other uses of online video Past Subjects (Targets) Jessica Mitford Green Burials The Undertaking Oregon Cremation Future Subjects (Targets) Memorial Societies No Service by Request Cheap funerals Any takers for a Funeral Gurus interview? Be the Guru in your town!

16. Last chance at price shoppers Just throwing this out there… “Do you have Internet access? Okay, just go to Google and search “Funeral Prices in San Antonio”

17. March 22, 2008 Funeral Business Management Consulting

18. Evaluation forms