2. *comScore 2010 The Worlds Leading Provider of In-Text Solutions 98 Million US Unique Visitors, 170 Million Worldwide Unique Visitors* 20 Billion Page Views Per Month Worldwide* 4,000+ Premium Publisher: News Corp, Gannett, Hearst, NBC, MSN Top 100 Brand Advertisers: Microsoft, Ford, Sony, AT&T, J&J, HP Distributed in 13 Different Languages Vibrant Company Overview

3. Words Are the Most Prevalent Way We Navigate the Internet 3G Phone Searching for Words Clicking on Hyperlinked Words

4. “Link-following continues to be the most common navigation action, accounting for about 45% of all page transitions.”* Recent Report on Web Use: ”Not Quite the Average: An Empirical Study of Web Use,” Harald Weinreich and Hartmut Obendorf, University of Hamburg 2008

5. Pull Model (Finding) Blackberry Bold Awareness (discover)Purchase (find) In-Text Allows You to Leverage the Power of Hyperlinks to Enhance Your Display Advertising Push Model (Discovery) Video & Rich Media Awareness/Branding Precise Word Targeting ROI

6. 6 Advertising that’s so Smart, it’s Content Informative Useful Entertaining

7. User Engagement Increases with More Useful Content

8. In Depth Case Study Presenter: Philip Lincoln, Universal McCann / Associate Communications Director

9. Campaign: BIEB (Because It’s Everybody’s Business) Objective: Tell a seamless story about Microsoft enterprise products and the solutions that enable businesses to cut costs, drive revenue and compete in a challenging business climate Pushing engagements into environments that ITPROs seek when evaluating technology solutions Pulling ITPROs to relevant web site for further content and engagements Flight Dates: 3/15/10 – 7/2/10 Campaign Overview

10. Creative Strategy Focus on the Engaging Nature of In-text: Vibrant created six customized Resource Center ad units, each containing two white papers and an editorial link. Topics covered: Unified Communications SQL Server 2008 Forefront SharePoint System Center Windows Server 2008 ITPROs were given the opportunity to self- select either of the white papers, each of which would download directly to PDF, or click on the editorial link to view a relevant article Each Resource Center included both Microsoft and BIEB branding

11. Hyperlink Strategy Each Resource Center was Delivered on Specific Keyword List Relevant to Whitepaper & Article Topics ie: Unified Communications: Microsoft Unified Communication increasing productivity reduce business costs SQL Server: information management network protection enterprise platforms Forefront: low cost computer protection windows security affordable server security

12. Key to Success: Leveraging In-Text as a Syndication Channel Positive User Experience: user-initiated ad units allow users to learn more about Microsoft’s BIEB on their own terms. Engaging Content: each unit offers useful/educational white papers and informative editorial articles to users. Big Impact Branding: six custom ad executions display key aspects of the BIEB campaign. Precise Relevancy: six custom keyword lists ensured contextual relevancy between the word hooked the ad message and the webpage context. Average CTR = 4.14%

13. 13 Let’s Check Out Some More Examples:

14. Delivering Useful Recipe Content Hellman's delivers useful recipe ideas and ingredient lists on related food terms within relevant web content. “In-text connects search and display like nothing else, and the fact that Vibrant ads can deliver dynamic content like recipes makes them even more desirable – almost like branded content.” Ritu Trividi, Managing Director at Mindshare, AOR for Unilever

15. Delivering Informative Product Content “In-text advertising allows you to distribute content in a more meaningful way by giving the customer additional information on the subject as they’re reading it, without having to leave the page.” Natalie Jeter, US Server Advertising Manager, HP TSG

16. Delivering Local Search Content “The web is about connecting with audiences through content and Vibrant offers a great model to facilitate these connections. The team here saw a great opportunity to use Vibrant’s in-text unit to allow consumers to instantly discover relevant local search results on their own terms.” Kevin Hartbarger, Partner, Group Planning Director, mediaedge:cia

17. Brands Must Add Value to the User’s Online Experience “I think we’re all very comfortable with the idea of delivering messages we’ve got to get smarter about how consumers discover our messages. I think this is a tool that allows them to discover the message that might be relevant.”. Lee Doyle, CEO, mediaedge:cia >>CLICK TO PLAY “In-text advertising allows you to distribute content in a more meaningful way by giving the customer additional information on the subject as they’re reading it, without having to leave the page.” Natalie Jeter, US Server Advertising Manager, HP TSG

18. We’ll make your brand discoverable. You provide compelling content.

19. Thank You ANY QUESTIONS?