1. IN-IMAGE ADVERTISING CASE STUDY CAT’S PRIDE CLIENT: OIL-DRI CORPORATION OF AMERICA AGENCY: DONER ®

2. To increase awareness of Cat’s Pride ® Fresh & Light ® among cat enthusiasts, Doner selected GumGum to communicate its brand message on contextually relevant photos across its in-image advertising platform. OVERVIEW Objective: Generate awareness of Cat’s Pride ® Fresh & Light ® among cat enthusiasts Strategy: Speak directly to cat enthusiasts within the digital space Tactics: Place Cat’s Pride ® Fresh & Light ® ads alongside contextually relevant content using online display and video ad units

3. GumGum developed the following campaign to support the awareness objectives for Cat’s Pride ® Fresh & Light ® : CAMPAIGN DETAILS Targeting: Keywords related to all things feline, including cat types and interests of cat enthusiasts Creative: Custom animated rich media units created by GumGum, including video light box with links to official site and social media pages Flight Dates: Q4/2012 campaign; was renewed for Q2/2013

4. CREATIVE Studio – Mid/static unit Runway - Tall/animated unit

5. CREATIVE

6. Video Light Box Overlay with Links to Social Media and Official Site Studio Unit Appearing Over Image in Living Section of Daily News

7. PUBLISHERS In-image ads for Cat’s Pride ® Fresh & Light ® appeared across these and other publishers on the GumGum platform:

8. CAMPAIGN RESULTS Cat’s Pride ® was fat and happy with the results: 3X the average CTR for GumGum campaigns at click-through rate of 1.18% 90% video play rate and 50% completion rate 3X the video CTR to official website at 4.22% Doner renewed the campaign with over double the investment for Spring 2013

9. THANK YOU!