1. Melton Town Centre Partnership The Way Forward 2010 - 2015

2. Think Melton Shop Melton  Continue to Promote the Town Centre through the ‘Think Melton Shop Melton’ Campaign Christmas 2010 Ad Campaign – Partnership with Leicester SoundChristmas 2010 Ad Campaign – Partnership with Leicester Sound Shopping Guide 2010Shopping Guide 2010 Melton BagsMelton Bags Loyalty Card SchemeLoyalty Card Scheme

3. Marketing & Promotion  Publicity Material Melton Mowbray & the Vale of Belvoir Visitor Guide 2011Melton Mowbray & the Vale of Belvoir Visitor Guide 2011 Events 2011 Leaflets & BannersEvents 2011 Leaflets & Banners Group Travel Guides & Itineraries – LLPGroup Travel Guides & Itineraries – LLP Shopping GuideShopping Guide Town Centre NewslettersTown Centre Newsletters

4. Marketing & Promotion  Promote The Town Centre Advertising Advertising Press Releases Press Releases Exhibitions Exhibitions Websites Websites Mailshots Mailshots

5. Marketing & Promotion  Continue to Deliver Town Centre Events  Melton by Sea  Frost Fair  St Georges Day  Continental Markets  Christmas Events  Continue to Support Town Centre Events

6. Marketing & Promotion  Continue to Deliver a Christmas Shopping Campaign  Advertising Campaign with Leicester Sound  Free Car Parking  Christmas Events  Christmas Card

7. Environmental Improvements Continue to Support Melton in Bloom and deliver a Retail Basket Scheme Continue to Support Melton in Bloom and deliver a Retail Basket Scheme Continue to Seek Funding to Deliver further elements of the Lighting Strategy Continue to Seek Funding to Deliver further elements of the Lighting Strategy Continue to work with Partner Agencies on Enhancement Schemes Continue to work with Partner Agencies on Enhancement Schemes Aim to Create a Café Culture Aim to Create a Café Culture Aim to Improve the Evening Economy & Nightime Offer. Aim to Improve the Evening Economy & Nightime Offer.

8. Business Support  Training Continue to promote & deliver training courses for Businesses. Continue to promote & deliver training courses for Businesses.  Business Events Continue to promote & deliver Business Events Continue to promote & deliver Business Events  Business Grants Continue to promote & seek funding for Grants Continue to promote & seek funding for Grants  Business Support Continue partnership working with EMB, FSB.. Continue partnership working with EMB, FSB..

9. Inward Investment  Empty Shop Scheme Re-Introduce the Empty Shop Scheme Re-Introduce the Empty Shop Scheme  Vacant Units Continue to work with Agents, LCC & Prospect Leicestershire to market Melton’s Vacant Units Continue to work with Agents, LCC & Prospect Leicestershire to market Melton’s Vacant Units  Welland Benchmarking Initiative Annual, quarterly & monthly measuring & reporting of town centre performance Annual, quarterly & monthly measuring & reporting of town centre performance

10. Crime & Safety  Promote Pubwatch & SMART Schemes  Active Input on the Town Centre Crime Group  Feedback Crime Hotspots

11. WHAT IS A BUSINESS IMPROVEMENT DISTRICT?  Businesses decide on: Town centre improvements / projects Town centre improvements / projects How much they will cost How much they will cost How can they be delivered / managed How can they be delivered / managed  What Can a BID Deliver? Marketing & Promotion Activities Marketing & Promotion Activities Accessibility Improvements Accessibility Improvements Any project or service NOT delivered by a L.A Agreement Any project or service NOT delivered by a L.A Agreement

12. WHAT IS A BUSINESS IMPROVEMENT DISTRICT?  Who Pays for a BID? Once Projects / Services agreed by YOU they are costed up Once Projects / Services agreed by YOU they are costed up The Cost to each business is then worked out (BID Levy) The Cost to each business is then worked out (BID Levy) Formal Vote takes place Formal Vote takes place If Majority vote YES then all businesses within Study Area pay the levy If Majority vote YES then all businesses within Study Area pay the levy 1% = £100,000 p.a for 5 Years 1% = £100,000 p.a for 5 Years

13. A BID FOR MELTON ?  Surveys All Businesses within a Study Area have received a Survey to explore a potential BID for Melton Town Centre All Businesses within a Study Area have received a Survey to explore a potential BID for Melton Town Centre 450 Delivered / 115 Returned 450 Delivered / 115 Returned Survey Summary – Marketing & Promotion, Environmental Improvements & Accessibility Survey Summary – Marketing & Promotion, Environmental Improvements & Accessibility  Street Meetings During July & August During July & August Chance to Shortlist Potential Projects / Services Chance to Shortlist Potential Projects / Services

14. A BID FOR MELTON ?  Projects Nov / Dec – 5 or 6 Key Projects identified and costed out. Nov / Dec – 5 or 6 Key Projects identified and costed out. Businesses to Vote next Spring on delivery of Projects via a BID. Businesses to Vote next Spring on delivery of Projects via a BID. If YES vote, then approx £100,000 guaranteed p.a. for 5 Years. If YES vote, then approx £100,000 guaranteed p.a. for 5 Years. YOUR TOWN, YOUR CHOICE, YOUR FUTURE

15. FUNDING FOR 2010/11  Funding Membership Fees£ ?.??? Membership Fees£ ?.??? Sponsorship £ 0,000 Sponsorship £ 0,000 Welland Challenge Fund£ 0,000 Welland Challenge Fund£ 0,000 LCC Place Shaping Fund£ 0,000 LCC Place Shaping Fund£ 0,000 LCC£ 0,000 LCC£ 0,000 Melton Borough Council£30,000 Melton Borough Council£30,000 (In Kind) TOTAL£30,000 (in Kind) TOTAL£30,000 (in Kind)

16. POTENTIAL FUTURE FUNDING  Membership Fees  Sponsorship  Business Improvement District (BID)  Funding Applications

17. MELTON MOWBRAY YOUR TOWN YOUR CHOICE YOUR FUTURE