0. Udaan – Special Industry Initiative (J&K)

1. Agenda
Udaan Scheme – An Introduction
Udaan Process – Corporate Partnership, implementation and monitoring
Scheme Progress

2. Udaan Scheme – An Introduction
Background
An ‘Expert Group’ was set up by the Prime Minister vide PMO notification no. 670/57/C/15/2010-ES-1 dated August 18, 2010 in the context of enhancing the employment opportunities in J&K and formulating a job plan involving both the public and private sectors
Objectives
A Special Industry Initiative for J&K as a partnership between the corporates of India and Ministry of Home Affairs
A program to provide skills training and enhance the employability of 40,000 unemployed youth of J&K
Aim
To provide an exposure to the unemployed graduates to the best of Corporate India
To provide Corporate India, an exposure to the rich talent pool available in the State
Key Stakeholders
Ministry of Home Affairs (MHA)
Ministry of Skill Development and Entrepreneurship
State and Local Government Bodies (Jammu & Kashmir)
Corporate India
Youth of J&K
Implementation Agency (IA) NSDC

3. Udaan Scheme – Evolution of the scheme
-First Udaan Proposal Approval committee was held on 16th of November, 2011
-Future Human Development Limited was approved to train youth of Jammu and Kashmir
-Udaan website was launched On 26th, March, 2012
-On September,
An online
interview skills
program (Vmock)
was launched
-Revised Udaan
guidelines were
approved by Cabinet on
24th January, 2013
to ensure more
youth and corporate
join hands with the
scheme
-Deployment of
mobilisation
team in the state
-Advocacy efforts- like
FB Page, information
Seminars etc.
started
-Udaan Mission
Management
Unit was made by
Dept. of Planning
& Development,
J&K Government
-Implementation
of the scheme halted
for more than
3 months due to
floods and elections
-Post the floods,16
Udaan mega drives
were conducted
across the state
resulting in
3,564 joining from
Nov’14- April ‘15
-Udaan Helpline
was launched for
counselling
-Youth Adhaar
Enrolment has started
-Udaan Mobile App
launched
-Mentorship program
Structured for trainees

4. Agenda
Udaan Scheme – An Introduction
Udaan Process – Corporate Partnership, implementation and monitoring
Scheme Progress

5. Udaan Process- Corporate Partnership, implementation and monitoring
partnerships
Implementation
Monitoring 1 2 3

6. Corporate partnerships
Proposal Approval Process
Submission
Corporate submits proposal
The viability of the proposal is undertaken basis guidelines
Proposal Evaluation Committee (PEC) recommends the proposal
Proposal Approval Committee chaired by JS(K), MHA approves the proposal
MoU is signed between NSDC and the approved Corporate
Due diligence
Evaluation
Approval
Signing of Mou
Financial norms per candidate
Disbursal of funds schedule
Incidental expenses
Travel cost
Boarding & lodging costs for 180 days
Stipend INR 2500 per month for six months,
Travel and medical – accident insurance, INR.1500 per candidate)
Total of the above cannot exceed INR 1,35,625 per candidate.
Fixed Cost
Corporate will be given INR 50,000/- per candidate if the corporate provides employment to the candidate for 90 days within 6 months of completion of training
INR 50,000/- per candidate
Installment
Tranche
Condition
1st
instalment
35%
At the beginning of training
2nd Instalment
On achieving 50% of the annual plan and utilizing 50% of the Ist instalment
3rd
Instalment
30%
On achieving 100% of the annual plan and utilizing of 90% of the sum of funds released
Fixed
cost
INR 50,000/- per candidate
A candidate is employed for 3months
within 6 month of completion of training

7. Implementation Udaan batch Selection Training Placement
Corporate visits the state
Conduct Interviews
Selects students
Training starts outside J&K for a period of 3-6 months
Post training interviews are taken by the corporate and jobs are offered
Name: Adnan Bhat
Corporate : Bajaj Allianz
District : Srinagar
Employer: Bajaj Allianz
Salary : INR 50,000 Per Month
Udaan batch
Name : Geetika Kohli
Corporate: Renault Nissan
District :Jammu
Employer : Renault Nissan
Salary : INR 50,000 Per Month
Corporate visits
Graduation ceremony
Udaan Ambassadors

8. Monitoring Activities
Key activities of
monitoring
Center Vists/Audits
Website management
Call center
Management &
sampling for
training veracity
Corporate
Disbursements
Data collection
and analysis
Corporate Engagement

9. Agenda
Udaan Scheme – An Introduction
Udaan Process – Corporate Partnership, implementation and monitoring
Scheme Progress

10. 66 Partners 81,228 >15 70,835 11,931 6,900 5,579 Scheme Progress
More than 22
Sectors covered
Commitment to train
81,228
Candidates
Training in
>15
Cities across the country
Integral part of recruitment process for > 38 corporates
Scale of Training
70,835
Registrations on Udaan Website
11,931
Candidates
Joined training
6,900
Candidates
Completed Training
5,579
Candidates
Offered Jobs

11. Corporate commitment
Udaan Partners
81,228 candidates committed to be trained over 5 years by 66 leading corporates
Representation from diverse industries – Retail, IT, ITES, Manufacturing, Telecom, Sports, Banking, Financial Services, Auto, Education, Electronics, Hospitality etc.
Mix of public sector and private sector organizations
Innovative hire and train model
Candidates from wide range of streams like B. A., B Com., BCA, BSc., B Tech, Hospitality, Life Sciences, MBAs, B Ed., Aeronautics etc. being covered

12. Selection and Training
Youth from across the state are joining the program
More than 70,000 candidates registered on Udaan website
More than 11,000 candidates have joined training since the inception of program
Youth represented from all 22 districts of J&K
Candidates joined in various cities of India including Mumbai, Delhi, Chennai, Kolkata , Bengaluru etc.
Udaan Training centers across the country

13. Employment Placement Snapshot
Sector wise placement
Median salary offered: INR 1.8 lakhs per annum
Top recruiters: Accenture, Aircel, Air India, Amazon, Airtel, Axis Bank, Barclays, Ceat Tyres, Tata Motors, Yes Bank, Godrej, Mu Sigma, TCS, Qatar Airways
Key job roles offered: Business operations executive, Sales executive, Customer support executive Marketing executive, Fashion consultant, Flight assistance etc.
Employers

14. Thank you