1. Media Literacy

2. Media in our lives Growing up… How many TVs were in your house? How many computers? How many family members had a cell phone?

3. Generation M Source: www.kff.orgwww.kff.org

4. Source: www.kff.org

6. Media Literacy What is media literacy? “the ability to access, analyze, evaluate, and communicate information in a variety of forms.” (etr.org, 2006) Why is media literacy important?

7. Time spent with media “Young people today live media-saturated lives, spending an average of nearly 6 ½ hours a day with media.” (www.kff.org)www.kff.org TV and music are the most prevalent Computers and video games second Reading (books, magazines, newspapers) third Compared to: 2 ¼ hours spending time with parents 1 ½ hours being physically active Less than an hour doing homework www.kff.org

8. Access to media Source: www.kff.org

9. Access to Media Today’s adolescents have “unprecedented amount of media in their homes, their bedrooms, and through portable media devices.” (www.kff.org, Generation M Report)www.kff.org In 51% of homes, the television is on most of the time. 68% of youth have a TV in their bedroom. 31% of youth have a computer in their bedroom. Increased access equals increased usage.

10. Media and Family Time Interestingly, “young people who spend the most time with media also report spending more time with their parents, being physically active, and pursuing other hobbies.” (www.kff.org)www.kff.org However… Not necessarily positive

11. Media and Family Time Source: www.kff.org

12. Parental Guidelines Source: www.kff.org

13. Parental Guidelines Only about half of the families had some guidelines and rules regarding television watching. Less than half of those actually enforced the guidelines. Content is likely to be regulated by parents. Computer usage was the most widely regulated content.

14. New vs Old Media Media is constantly changing. New media – computers, video games, instant messaging, text messaging, etc Old media – television, music, magazines, newspapers New media is not replacing old media What exactly does this mean?

15. Television Television is still the most dominant form of media for today’s youth. How they watch is changing though. Cable vs broadcast DVRs Online television shows

16. Television & Sex Source: www.kff.org

17. Television & Sex Sexual content is increasing About 70% of all shows now have some sexual content “Among the top 20 most-watched shows by teens, 70% include some kind of sexual content, and nearly half (45%) include sexual behavior.” (www.kff.org, pg 4)www.kff.org The number of sexual scenes is increasing Shows are less likely to reference safer sex More likely to show riskier behavior

18. Computers Almost every adolescent has used a computer and gone online. About an hour a day is spent online (outside of homework).

19. Media & Advertising Advertising is a growing industry, especially for children & adolescents. Approximately $15 billion is spent annually 80% of all global brands currently use a “tween strategy.” (www.newdream.org)

20. Media & Advertising Youth have more influence & dispensable income than ever. “The Nag Factor” Where do you typically encounter advertising? How does all of this impact health?

21. How do we promote media literacy? Communicate! Deconstruct the message Who paid for it? Why? Who is the target audience? What message is being sent? What lifestyle is promoted?

22. http://www.pbs.org/wgbh/pages/frontline/kidsonline/vie w/ http://www.pbs.org/wgbh/pages/frontline/kidsonline/vie w/