Television Average time spent watching TV: 4.5 hours / day. TV considered “old” media but still extremely popular and mixing more with “new” media. www.kff.orgwww.kff.org; Generation M2, 2010
Cell Phones “The cell phone has rapidly cemented its place as a media delivery platform for young people.” (pg 18) Average texts: 118 / day Average media use: 49 minutes / day www.kff.orgwww.kff.org; Generation M2, 2010
What about parental guidelines? www.kff.orgwww.kff.org; Generation M2, 2010
So… why do we care about all of this? What is media literacy? “the ability to access, analyze, evaluate, and communicate information in a variety of forms.” (etr.org, 2006) Why is media literacy important? Media & sex Media & advertising
How do we promote media literacy? Communicate! Deconstruct the message Who paid for it? Why? Who is the target audience? What message is being sent? What lifestyle is promoted?