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Doug Tschopp April 2013.  The Past  What is a Generation?  What is new?  iGeneration.

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Presentation on theme: "Doug Tschopp April 2013.  The Past  What is a Generation?  What is new?  iGeneration."— Presentation transcript:

1 Doug Tschopp April 2013

2  The Past  What is a Generation?  What is new?  iGeneration

3  Baby Boomer Generation   Generation X   Millennials   iGeneration  2003+

4  Optimistic  Idealist  Communicative  Value good education

5  Influenced by technology  Desire instant gratification  Value family  Flexible

6  Diverse  Redefined tradition and religion  Influenced by the recession  Desire immediate gratification

7  Location in history  Beliefs and behaviors  Perceived membership

8  Family Life  Gender Roles  Important Institutions  Politics  Religion  Culture  Lifestyle  Views on the Future (Howe and Strauss 2000)

9  Generations are becoming shorter  Why?

10  They have always lived in cyberspace, addicted to a new generation of “electronic narcotics.”  They can’t picture people actually carrying luggage through airports rather than rolling it.  Michael Jackson’s family, not the Kennedys, constitutes “American Royalty.”

11  Probably the most tribal generation in history, they despise being separated from contact with their similar-aged friends.  They watch television everywhere but on a television  Before they purchase an assigned textbook, they will investigate whether it is available for rent or purchase as an e-book.

12  Who They Are  How They Communicate  What the Future May Hold

13  Who are they?  What does the “I” represent”?

14  Internet-savvy  Comfortable with technology  Great multi-taskers or task switchers  Favor individualization and all things customized

15  Of interest  Nielsen Company (Educational Leadership 2011) ▪ The average teenager sends 3,399 texts a month ▪ 6 messages every hour that he or she is not sleeping

16  Of interest  Rewired: Understanding iGeneration and How They Learn ▪ 35% of children ages 6mo to 3 years have TV in their room ▪ 10% of children ages 4-8 have a computer in their bedroom ▪ 51% of children ages 9-12 have cell phone

17  iGens hold more shopping power  Spending $239 billon annually  Influential in family purchases  Rely on parents for money

18  “WWW” ▪ Whatever ▪ Whenever ▪ Where ever

19  Rewired: Understanding iGeneration and How They Learn  Early introduction to technology  Adeptness at multitasking or switching tasks  Desire for immediacy  Ability to use technology to create a vast array of content

20 Fears  Not getting good grades  Not having enough money  Appearance Hopes  Become a millionaire  Have positive impact on society A+

21  37% of teens in the U.S. have a smartphone.  25% of those aged access the Internet "primarily" via a cell phone or smartphone.  Among teens with a smartphone, however, 50% access the Internet primarily via the mobile device.  Girls are more likely than boys to rely on their smartphone as their primary Internet access device.

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23  Pew Internet Teens and Privacy Management Survey  July 26-September 30, 2012

24  Pew Internet and American Life Project 2011  Use social networking sites such as Facebook, Myspace, and Twitter  Use video chat resources such as Skype or iChat  Record and upload videos

25 What’s Next?

26  Use technology to convey content  Utilize video outside of class  Free up time to analyze, synthesize and assimilate material

27  Are we out of step?

28 Questions?


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