They have always lived in cyberspace, addicted to a new generation of “electronic narcotics.” They can’t picture people actually carrying luggage through airports rather than rolling it. Michael Jackson’s family, not the Kennedys, constitutes “American Royalty.”
Probably the most tribal generation in history, they despise being separated from contact with their similar-aged friends. They watch television everywhere but on a television Before they purchase an assigned textbook, they will investigate whether it is available for rent or purchase as an e-book.
Who They Are How They Communicate What the Future May Hold
Who are they? What does the “I” represent”?
Internet-savvy Comfortable with technology Great multi-taskers or task switchers Favor individualization and all things customized
Of interest Nielsen Company (Educational Leadership 2011) ▪ The average teenager sends 3,399 texts a month ▪ 6 messages every hour that he or she is not sleeping
Of interest Rewired: Understanding iGeneration and How They Learn ▪ 35% of children ages 6mo to 3 years have TV in their room ▪ 10% of children ages 4-8 have a computer in their bedroom ▪ 51% of children ages 9-12 have cell phone
iGens hold more shopping power Spending $239 billon annually Influential in family purchases Rely on parents for money
Rewired: Understanding iGeneration and How They Learn Early introduction to technology Adeptness at multitasking or switching tasks Desire for immediacy Ability to use technology to create a vast array of content
Fears Not getting good grades Not having enough money Appearance Hopes Become a millionaire Have positive impact on society A+
37% of teens in the U.S. have a smartphone. 25% of those aged 12-17 access the Internet "primarily" via a cell phone or smartphone. Among teens with a smartphone, however, 50% access the Internet primarily via the mobile device. Girls are more likely than boys to rely on their smartphone as their primary Internet access device.