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Generation M 2 Media in the Lives of 8 to 18-Year Olds Victoria J. Rideout Ulla G. Foehr Donald F. Roberts A Kaiser Family Foundation Study January, 2010.

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Presentation on theme: "Generation M 2 Media in the Lives of 8 to 18-Year Olds Victoria J. Rideout Ulla G. Foehr Donald F. Roberts A Kaiser Family Foundation Study January, 2010."— Presentation transcript:

1 Generation M 2 Media in the Lives of 8 to 18-Year Olds Victoria J. Rideout Ulla G. Foehr Donald F. Roberts A Kaiser Family Foundation Study January, 2010

2 Source: Kaiser Family Foundation, Generation M 2 : Media in the Lives of 8- to 18-Year-Olds, rd in a series of studies 1999, 2004, 2009 Separate sample of respondents Methodology

3 Source: Kaiser Family Foundation, Generation M 2 : Media in the Lives of 8- to 18-Year-Olds, ,002 respondents Ages 8-18 Written questionnaire in the classroom Media use diaries: 702 participants Methodology Recreational Media Use (excludes in-school media)

4 Source: Kaiser Family Foundation, Generation M 2 : Media in the Lives of 8- to 18-Year-Olds, Fieldwork: Harris Interactive Data analysis: Kaiser Family Foundation October 2008 – May 2009 Methodology

5 Source: Kaiser Family Foundation, Generation M 2 : Media in the Lives of 8- to 18-Year-Olds, CHART 4 Among all 8- to 18-year-olds, amount of time spent with each medium in a typical day: Media Use, By Platform 4:29 2:31 1:29 :38 :25 TV contentMusic/audioComputersPrintMovies 1:13 Video games HOURS 10:45

6 Source: Kaiser Family Foundation, Generation M 2 : Media in the Lives of 8- to 18-Year-Olds, CHART 5 Among all 8- to 18-year-olds, total amount of media exposure in a typical day, over time: Media Exposure, Over Time 7: : : Increase of 1:04 Increase of 2:12 HOURS

7 Source: Kaiser Family Foundation, Generation M 2 : Media in the Lives of 8- to 18-Year-Olds, CHART Among all 8-18 year-olds, amount of time spent with each medium in a typical day, over time: Media Use Over Time, By Platform 3:47 4:29 1:48 2:31 :27 1:29 :26 1:13 :43 :38 :18:25 TV contentMusic/audioComputersVideo gamesPrintMovies

8 Source: Kaiser Family Foundation, Generation M 2 : Media in the Lives of 8- to 18-Year-Olds, ComputersVideo gamesMusic/audioTV contentMoviesPrint CHART Among all 8- to 18-year-olds, change in average amount of time spent with each medium in a typical day: Changes in Media Use, :02 +:47 +:43+:42 +:07 -:05

9 Source: Kaiser Family Foundation, Generation M 2 : Media in the Lives of 8- to 18-Year-Olds, CHART 8 Among all 8- to 18-year-olds, total amount of media exposure, multitasking and media use in a typical day, over time: Total Media Exposure and Use 10:45 Total media exposure 7:38 Total media use HOURS 29% Media multitasking

10 Source: Kaiser Family Foundation, Generation M 2 : Media in the Lives of 8- to 18-Year-Olds, CHART 9 Among all 8- to 18-year-olds, percent who multitask “most of the time” they are using each medium: Media Multitasking, By Genre Listening to music Watching TV Playing video games 43% 39% 22% Using a computer Reading 40% 27%

11 Source: Kaiser Family Foundation, Generation M 2 : Media in the Lives of 8- to 18-Year-Olds, Among all 8- to 18-year-olds, percent who own each item: Mobile Media, Over Time CHART 10 iPod/MP3 player 76% 66% 29% Cell phone Laptop 18% 39% 12%

12 Source: Kaiser Family Foundation, Generation M 2 : Media in the Lives of 8- to 18-Year-Olds, CHART 11 Among all 8- to 18-year-olds, time spent in cell phone activities in a typical day: Mobile Media Activities :33 Talking on a cell phone :49 Consuming media on a cell phone :15 TV :17 Games :17 Music HOURS

13 Source: Kaiser Family Foundation, Generation M 2 : Media in the Lives of 8- to 18-Year-Olds, CHART 12 Among all 8- to 18-year-olds, amount of time spent with each medium in a typical day: Media Use, By Platform 4:29 2:31 1:29 1:13 :38 :25 TV contentMusic/audioComputersVideo gamesPrintMovies HOURS

14 Source: Kaiser Family Foundation, Generation M 2 : Media in the Lives of 8- to 18-Year-Olds, Total TV Content 3:47 Total TV Content 3:51 Total TV Content 4:29 Live TV 3:05Live TV 3:04Live TV 2:39 DVDs :32 DVDs :27 Cell phone :15 Time-shifted TV :22 Time-shifted TV :14 iPod : CHART 13 Among all 8- to 18-year-olds, amount of time spent with TV content, over time: TV Content, Over Time Online :24 HOURS - :25 + :38

15 Source: Kaiser Family Foundation, Generation M 2 : Media in the Lives of 8- to 18-Year-Olds, Among all 8- to 18-year-olds, proportion of TV content consumed in a typical day via: CHART 14 TV Viewing, By Platform Live TV 59% DVDs 12% Online 9% Mobile 12% On Demand/ self-recorded 6%

16 Source: Kaiser Family Foundation, Generation M 2 : Media in the Lives of 8- to 18-Year-Olds, CHART 15 Among all 8- to 18-year-olds, average amount of time spent listening to music and other audio in a typical day, over time: Listening to Music, Over Time 1: : : HOURS

17 Source: Kaiser Family Foundation, Generation M 2 : Media in the Lives of 8- to 18-Year-Olds, Among all 8- to 18-year-olds, proportion of time spent listening to music on: CHART 16 Listening to Music, By Platform iPod 30% Cell Phone 12% Radio 23% Computer 23% CD 12%

18 Source: Kaiser Family Foundation, Generation M 2 : Media in the Lives of 8- to 18-Year-Olds, CHART 17 Among all 8- to 18-year-olds, average amount of time spent using a computer in a typical day, over time: Computer Use, Over Time : : : HOURS

19 Source: Kaiser Family Foundation, Generation M 2 : Media in the Lives of 8- to 18-Year-Olds, CHART 18 Among all 8- to 18-year-olds, percent with Internet access at home, over time: Home Internet Access, Over Time % 74% 84%

20 Source: Kaiser Family Foundation, Generation M 2 : Media in the Lives of 8- to 18-Year-Olds, CHART 19 Among all 8- to 18-year-olds, percent with high-speed Internet access at home, over time: High-Speed Access, Over Time n/a 31% 59%

21 Source: Kaiser Family Foundation, Generation M 2 : Media in the Lives of 8- to 18-Year-Olds, CHART 20 Among all 8- to 18-year-olds, percent with Internet access in their bedroom, over time: Internet in the Bedroom, Over Time % 20% 33%

22 Source: Kaiser Family Foundation, Generation M 2 : Media in the Lives of 8- to 18-Year-Olds, Proportion of recreational computer time 8- to 18-year-olds spend in various activities: CHART 21 Computer Time, By Activity Social networking 24% Other websites 12% Instant messaging 13% Playing games 19% Video sites 16% 6% Graphics/photos 6% Other 5%

23 Source: Kaiser Family Foundation, Generation M 2 : Media in the Lives of 8- to 18-Year-Olds, CHART 22 Among all 8- to 18-year-olds, average amount of time spent using video games in a typical day, over time: Video Game Use, Over Time : : : HOURS

24 Source: Kaiser Family Foundation, Generation M 2 : Media in the Lives of 8- to 18-Year-Olds, CHART 23 Video game use among 8- to 18-year-olds in a typical day, over time: Video Game Use, By Platform, Over Time :32 :17 :38 :36 Console playerHandheld player HOURS

25 Source: Kaiser Family Foundation, Generation M 2 : Media in the Lives of 8- to 18-Year-Olds, CHART 24 Video game use among 8- to 18-year-olds in a typical day, by gender: Video Game Use, By Platform, By Gender :17 :56 :14 :16 Cell phoneConsole player :24 :18 Handheld player BoyGirl HOURS

26 Source: Kaiser Family Foundation, Generation M 2 : Media in the Lives of 8- to 18-Year-Olds, CHART 25 Among all 8- to 18-year-olds, average amount of time spent using print media in a typical day, over time: Reading, Over Time : : : HOURS

27 Source: Kaiser Family Foundation, Generation M 2 : Media in the Lives of 8- to 18-Year-Olds, In a typical day, percent of all 8- to 18-year-olds who spend time reading: Reading CHART Books 47% 35% 23% Magazines Newspapers 46% 55% 42% % 47% 34%

28 Source: Kaiser Family Foundation, Generation M 2 : Media in the Lives of 8- to 18-Year-Olds, CHART 27 Amount of time spent with each medium in a typical day: Time with Media, By Platform and Age 3:41 1:08 :46 1:01 TV contentMusicComputersVideo games 5:03 2:22 1:46 1: yr-olds11-14 yr-olds 1:22 1:14 1:00 :24 HOURS

29 Source: Kaiser Family Foundation, Generation M 2 : Media in the Lives of 8- to 18-Year-Olds, CHART 28 Among all 8- to 18-year-olds, total amount of media exposure in a typical day, by race/ethnicity: Total Media Exposure, By Race/Ethnicity 12:59 8:36 13:00 BlackWhiteHispanic HOURS

30 Source: Kaiser Family Foundation, Generation M 2 : Media in the Lives of 8- to 18-Year-Olds, CHART 29 Among all 8- to 18-year-olds, total amount of media exposure in a typical day, by race/ethnicity over time: Total Media Exposure, By Race/Ethnicity 9: : :56 8:36 8:19 13:00 + 1:40 + 4:00+ 4:41 BlackWhiteHispanicBlackWhiteHispanic HOURS

31 Source: Kaiser Family Foundation, Generation M 2 : Media in the Lives of 8- to 18-Year-Olds, % Good grades 31% Fair/poor grades 3% School doesn’t use grades Moderate media users 51% Good grades 47% Fair/poor grades Heavy media users Light media users 66% Good grades 23% Fair/poor grades 10% School doesn’t use grades CHART 30 Percent of light, moderate, and heavy media users who get mostly good vs. mostly fair/poor grades: Media Use and Grades

32 Source: Kaiser Family Foundation, Generation M 2 : Media in the Lives of 8- to 18-Year-Olds, Among 7 th -12 th graders, proportion who say they use a computer, watch TV, play video games, text message, or listen to music while doing their homework: CHART 31 Multitasking with Homework A little of the time 22% Most of the time 31% Some of the time 25% Never 19%

33 Source: Kaiser Family Foundation, Generation M 2 : Media in the Lives of 8- to 18-Year-Olds, Among all 8- to 18-year-olds, proportion who say: CHART 32 Household Media Environment TV is not usually on during meals 36% TV is usually on during meals 64%

34 Source: Kaiser Family Foundation, Generation M 2 : Media in the Lives of 8- to 18-Year-Olds, Among all 8- to 18-year-olds, proportion who say the TV is left on even if no one watching: CHART 33 Household Media Environment A little of the time 15% Most of the time 45% Some of the time 34% Never 4%

35 Source: Kaiser Family Foundation, Generation M 2 : Media in the Lives of 8- to 18-Year-Olds, Among all 8- to 18-year-olds, proportion who say they have a TV in their bedroom: CHART 34 Media in the Bedroom No TV in their bedroom 28% TV in their bedroom 71%

36 Source: Kaiser Family Foundation, Generation M 2 : Media in the Lives of 8- to 18-Year-Olds, Among all 8- to 18-year-olds, percent who say they have rules about the amount of time they can spend with each medium: Media Rules CHART 35 Music 5% 10% 30% 68% 36% 28% 60% 66% TV Video games Computer Yes, has rulesN/ANo, does not have rules 85% 5% 4% 5%

37 Source: Kaiser Family Foundation, Generation M 2 : Media in the Lives of 8- to 18-Year-Olds, CHART 36 Amount of time spent watching TV in a typical day, by children who say the TV in their home is left on even when no one is watching: TV in the Home 3:17 Most of the time 1:42 Little/noneSome of the time 2:20 + 1:35 HOURS

38 Source: Kaiser Family Foundation, Generation M 2 : Media in the Lives of 8- to 18-Year-Olds, CHART 37 Amount of time spent watching TV by children who have a TV in their bedroom vs. those who do not: Bedroom TV and Time Spent Watching 2:58 TV in the bedroom 1:54 No TV in the bedroom HOURS + 1:04

39 Source: Kaiser Family Foundation, Generation M 2 : Media in the Lives of 8- to 18-Year-Olds, CHART 38 Amount of total recreational media exposure in a typical day, by children who say they have: Media Rules and Time Spent With Media 9:51 Some media rules 12:43 No media rules + 2:52 HOURS

40 Source: Kaiser Family Foundation, Generation M 2 : Media in the Lives of 8- to 18-Year-Olds, 2009.


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