1. BASE workshop 2B ‘Making employer seminars resource-effective, not damp squibs’ Ruth Twine Independent trainer & consultant 07760 357146 ruth.twine@waddington.net 1

2. 2 BASE workshop 2B Ruth Twine What lessens the effectiveness of an event that you are invited to? What don’t business people like?

3. BASE workshop 2B Ruth Twine Common hotspot AIM Classic mistake no.1: “We won’t tell them it’s to get jobs, but they’ll be flocking to our door after the event” The Voices of Experience say: “The ultimate aim of the event is not to get jobs at the end of it, but to unlock their door - for us to knock at later” 3

4. BASE workshop 2B Ruth Twine Common hotspot LABOUR Classic mistake no.2: Underestimating the time, skills and support required The Voices of Experience say: “All the team has to feel, and be, part of it” 4

5. BASE workshop 2B Ruth Twine Common hotspot MONEY Classic mistake no.3: Overspend on venue. Underspend on time The Voices of Experience say: “Set a realistic budget. Cover your costs, or get someone else to” 5

6. BASE workshop 2B Ruth Twine Common hotspot TARGET AUDIENCE Classic mistake(s) no.4: Inviting millions; getting none. Attracting only the converted and the strategists, not those ‘in need’ The Voices of Experience say: “Quality not quantity” 6

7. BASE workshop 2B Ruth Twine Common hotspot GIVING Classic mistake no.5: Four bland speakers and a tasty Danish Pastry The Voices of Experience say: “Give them the hard stuff, and make them work for it” 7

8. BASE workshop 2B Ruth Twine Common hotspot TAKING Classic mistake no.6: “Nothing nasty in Evaluation Forms – result!” The Voices of Experience say: “Having engaged them in the issues, confirm an ‘Expression of Interest’ to follow-up” 8

9. BASE workshop 2B Ruth Twine Common hotspot FOLLOW-UP Classic mistake no.7: “Thank heavens that’s over. Now let’s wait for the phone to ring…” The Voices of Experience say: “Plan, and do, the follow-up as integral to the event” 9

10. BASE workshop 2B Ruth Twine Common hotspot CONTEXT Classic mistake no.8: The event is delivered in a vacuum The Voices of Experience say: “Place the event in a web of promotion and other activities – create the buzz before and after” 10

11. BASE workshop 2B Ruth Twine Types of smaller-scale events a)Training seminar b)Backdrop to another event c)Multi-department Taster Day d)Award ceremony e)Service promotion f)In-company surgery 11

12. BASE workshop 2B Ruth Twine Training seminar - 2-4 speakers about topic(s) - Some organised discussion/activities - breakfast or lunch - informs audience & creates ‘leads’ Support another event - provide (temp) staff to main event - demonstrates potential of workers to audience - increases skills & choices for workers - adds progressive ‘angle’ to main event 12

13. BASE workshop 2B Ruth Twine Multi-department Taster Day - one large organisation - match jobseekers to ‘host’ departments/job areas - one day = preparatory input, significance to company - inspires & provides evidence to company - informs jobseekers’ choices re careers Award ceremony - create & present ‘prize’/certificate - specific audience - raises profile of service, workers, and the company 13

14. BASE workshop 2B Ruth Twine Service promotion - undisguised celebration of what you do - utilise ‘friends’ - follow-up to develop ‘leads’ and relationships ‘Hosted’ surgery - time-limited presence within company for ‘drop-in’ visits - all staff invited - service personnel & other resource/info-providers on hand 14

15. BASE workshop 2B ‘Making employer seminars resource-effective, not damp squibs’ Ruth Twine Independent trainer & consultant 07760 357146 ruth.twine@waddington.net 15