1. By: Charles Tapp, Christopher Felipe, Danielle White, Jessica Tamayo, John Keller, and Joseph Stevenson IS 485 Spring 2012

2. The World’s Largest Bookstore Easy to Use One-click purchasing Mass Merchandiser Organizational Culture Growth over profitability Investment into infrastructure and technology IS 485 Spring 2012

3. The beginning of AWS API Product Titles, prices, customers Increased Presence Team Management Small, Independent Teams Responsible for Defining, Building, Operating, and Running service General Manager for each team Combines business and technical IS 485 Spring 2012

4. Components 4 major “Infrastructure Web Services” Amazon Simple Storage Service (S3) Amazon Elastic Compute Cloud (EC2) Amazon Simple Database (SimpleDB) Amazon Simple Queue Service (SQS) Total of 12 Web Services IS 485 Spring 2012

5. The Four Horsemen (cont.) Amazon S3 Basic interface for storage and retrieval Anyone, Anywhere, Anytime, for a small fee ie: $0.12-$0.15 per GB per Month, $0.10 per GB uploaded. Companies vs Single Users Amazon Elastic Compute Cloud (EC2) Same as S3 by hour or by usage Powerset Search Engine IS 485 Spring 2012

6. The Four Horsemen (cont.) Amazon Simple Database (SimpleDB) Real-Time lookup Accessibility, Flexibility Conjunction with EC2 and S3 Amazon Simple Queue Service (SQS) Storage of Data Messages Cached Track Offline due to Middleware IS 485 Spring 2012

7. The Day the Cloud Burst EC2 and Amazon Elastic Block Storage Upgrade procedure resulting in an EBS cluster Nodes taken offline and replication errors Coupling issues Recovery Loops Reduced or even Complete Connection Loss See Diagram Chain Reaction results in taking down one of the five datacenters IS 485 Spring 2012

8. The Good Netflix Poster Child Not heavily impacted Designed for AWS Diversified Scalability IS 485 Spring 2012

9. The Bad Foursquare, Reddit, et all Did not Diversify Data Transfer Extreme Outages With this in mind, why didn’t everyone design their systems with the model that Netflix used and with the model that Amazon advises? IS 485 Spring 2012

10. The Ugly Who is Liable? If Amazon goes down again and data is lost who is liable and how should users be compensated? Are there any industries that should not use Web Services? Could it be an option for a University? UNLV? Even with the potential for an outage? IS 485 Spring 2012

11. Present Day Netflix and Amazon match made in IT heaven? Zynga Using AWS as a means to test instead of developing infrastructure Trends for Business Life Cycles AWS significant revenues for Amazon IS 485 Spring 2012

12. What it all means (Might want to include with components slide) IS 485 Spring 2012

13. What the future might hold More Competitors Microsoft Hardware and Software More trusted then Amazon “Infrastructure as a Service” Rackspace Competive pricing Better tech support Will they address the Business Life Cycle? IS 485 Spring 2012

14. What the future might hold (c) Should Amazon remain open or should they make it private? Liability Concerns Hospital Example Security Regulations IS 485 Spring 2012

15. Questions, Comments, Complaints? IS 485 Spring 2012