1. Revitalizing our Value Jacqueline Donaldson Doyle, M.S., AHIP Director of Learning Resources and Hospital-Based CME Samaritan Health System Phoenix, Arizona jacque@samaritan.edu

2. FHSLA, 4/99 Working with the BLUR -- or -- What’s it All About, Marian? l Florida Health Sciences Library Association l April 16, 1999

3. FHSLA, 4/99 Revitalize l give life to... l give new vitality or vigor to...

4. FHSLA, 4/99 Revitalize l Identify & describe our needs for revitalization l Examine what we do, and remind ourselves why it is unique & valuable l Look at new tools l Go for it!

5. FHSLA, 4/99 Sound Familiar? l You don’t look like a … librarian! l I wish I could read all day, too! l You mean you have to go to college to work in a library? l Why do we need you, or the library space?…we have the “Net”!!! l Anyone can do a MEDLINE search (make a video or find stuff on the net…or)

6. The “L” words...

7. FHSLA, 4/99 “Librarian”-- “Library” l What does it mean to YOU? l What does it mean to your peers? l What does it mean to your administrators/bosses/supervisors? l What does it mean to your family? l How do we describe our profession to non-librarians?

8. FHSLA, 4/99 What is a “profession”? l Based on a core body of knowledge l Reflects a sense of altruism -- service is what is contributed to society l Based on ethical principles and values l Part of, contributes to a greater whole

9. FHSLA, 4/99 “Information Professional” l What does it mean to YOU? l What does it mean to your peers? l What does it mean to your administrators/bosses/supervisors? l What does it mean to your family?

10. FHSLA, 4/99 Does our profession need a new name? l Health information professional? l Health information manager? l Informatician? Informatitian? l Information specialist? l Knowledge worker, specialist l Other…?

11. FHSLA, 4/99 Does what we’re called matter? l If yes, why? l How does it (what we’re called) effect what we do, or don’t do?

12. What makes us unique?

13. FHSLA, 4/99 Service Orientation Values & Ethics “Big Picture” Orientation User Orientation Our expertise What Makes us Unique? Our network W to E

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15. Possible Downsides of our “Uniquity”  Service-minded, rather than business-minded  Individually-oriented rather than organizationally-oriented  Collaborative rather than competitive

16. FHSLA, 4/99 So, where does that put us? l We have “uniquity”! l We have colleagues! l Do we need some additional tools? l We have what is called “brand equity” -- is it an equity we want?

17. FHSLA, 4/99 Some tools to consider...

18. FHSLA, 4/99 Our Core Competencies* l HS environment & information policies l Management of information services l HS information services l HS resource management l Information systems technology l Instructional support systems l Research, analysis, interpretation *MLA’s Platform for Change, 1991.

19. FHSLA, 4/99 PfC Recommendations l Assume personal responsibility for aggressively seeking lifelong education & professional development opportunities from a variety of sources. l Recruit bright, articulate, creative, energetic people to the profession. l Design/implement a plan for CPD. l Actively promote & contribute to the development of HS Librarianship.

20. FHSLA, 4/99 What gets in the way? l Externally-imposed barriers –The librarian stereotypes –Health care environment overall –Administrative resistance l Internally-imposed barriers –Librarian resistance Fear, of: –change –inadequacy l Other?

21. FHSLA, 4/99 The BLUR Davis, Stan and Christopher Meyer. BLUR: The Speed of Change in the Connected Economy. Addison-Wesley, 1998. l Connectivity l Speed l Intangibles www.blursight.com

22. FHSLA, 4/99 The BLUR l Connectivity, speed, intangibles are blurring roles & redefining businesses and lives. l Meltdown of traditional boundaries l Products & services are merging l Our job is to master the BLUR. l Keep acceleration going, world changing and off balance. l Frozen image is false l Reality is continual motion -- a blurstorm!

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24. Speed x Connectivity x Intangibles = BLUR

25. FHSLA, 4/99 10 Ways to BLUR Yourself l BLUR the divide between work life and life life. l Have your cake & eat it too. l Seek novelty forever. l Moonlight from strength. l Sell your value on the Web.

26. FHSLA, 4/99 10 Ways to BLUR Yourself l Let the market -- not the company, determine your worth. l Become a free agent while still on the payroll. l Brand yourself; there’s equity there. l Secruitize yourself. l Manage your new dual career.

27. FHSLA, 4/99 Some of the 50 ways to BLUR your library l Make speed your mind-set. l Connect everything with everything. l Manage business in real time. l Be able to do anything at anytime, any place. l Put your offer online, make it interactive. l Help your customers get smarter …

28. FHSLA, 4/99 More... l Virtualize: location, location, location. l Don’t grow what you can buy. l Be big and small simultaneously. l Avoid maturity. l Manage the links, not the nodes.

29. FHSLA, 4/99 Daniel Burrus, MLA Keynoter l Build change in l Re-invent successes of the past using new tools l Use old technology in new ways l If it works, it’s obsolete. l Make rapid change your best friend l See the new big picture l Take biggest problem and skip it l Creatively apply technology

30. FHSLA, 4/99 TechnoTrends Tools: l Render your cash cow obsolete (before someone else does it for you) l Learn to fail fast l Find out what the other guy is doing and do something else (go where everyone else isn’t) Give customers new ability. Change the way people think. Build a better path to customers High touch=high $ Focus on future needs of customers

31. FHSLA, 4/99 More Burrus. l Sell future benefit of what you do. l Network with all. l Re-become an expert l Don’t’ fix the blame, fix the problem. l Develop collaborative interactions l Upgrade technology and people

32. FHSLA, 4/99 What SHOULD MLA Do?

33. FHSLA, 4/99 What MLA IS doing... l Public relations l Advocacy l Professional development l Benchmarking l MLANet

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35. Tools Review l FHSLA, Southern Chapter, etc. l MLA’s tools: resources, people, courses, opportunities l The literature in general (including, maybe, the BLUR, Burrus, etc.) l The annual meeting! l other...

36. FHSLA, 4/99 What has worked for you?

37. FHSLA, 4/99 So... What IS it all about, Marian? Making a difference. Enjoying work, and life. Being willing to learn and grow. Making our “brand equity” work for us.

38. FHSLA, 4/99 Revitalize l Identify & describe our needs for revitalization l Examine what we do, and remind ourselves why it is unique & valuable l Look at new tools l Go for it!

39. See you in Chicago ! 1999 Annual Meeting, May 14-19

40. FHSLA, 4/99 Thank you for the honor of being here! l Please … keep in touch: –jacque@samaritan.edu –602/239-4353 (voice) –602/239-3493 (fax)