1. NEW SOUTH WALES TECHNICAL AND FURTHER EDUCATION COMMISSION 17136Q Marketing simulation SYLLABUS 5-Jan-2009

2. MODULE DETAILS Module Name: Marketing simulation NSW Module No : 17136Q Field of Education Code: 080505Marketing RELATIONSHIP TO COMPETENCY STANDARDS: the Business Services Training Package (BSB01) Unit Code: BSBMKG504A, BSBMKG505A Name of unit: Implement a marketing solution, Review marketing performance Nominal Student Hours: 40 hours

3. MODULE PURPOSE/OUTCOME This module provides learners with the skills and knowledge needed to implement their marketing knowledge and skills in a simulated marketing environment. This module also provides learners with the challenges of organising and managing an effective marketing decision making team. On completion of this module learners will be able to: 1. Use current and relevant market information to develop an outline of an appropriate strategic marketing plan for a specified organisation 2. Make appropriate and timely marketing decisions for a specified organisation 3. Make appropriate decisions to effectively implement a specified organisation's marketing plan

4. LEARNING OUTCOME DETAILS Learning Outcome 1 Use current and relevant market information to develop an outline of an appropriate strategic marketing plan for a specified organisation. Assessment Criteria: 1.1 Undertake an analysis of the available market information, develop clear marketing objectives for a specified organisation 1.2 Nominate target markets for a specified marketing organisation 1.3 Develop an appropriate positioning for a specified organisation and its products 1.4 Develop an outline of an appropriate marketing mix for a specified marketing organisation

5. LEARNING OUTCOME DETAILS Learning Outcome 2 Make appropriate and timely marketing decisions for a specified organisation Assessment Criteria: 2.1 Develop an appropriate decision making process to ensure that effective development, monitoring and adjustment of marketing strategy can occur 2.2 Absorb all information relevant to making effective periodic marketing decisions 2.3 Assess the marketing strategy implications of all available information 2.4 Make marketing decisions for a specified organisation according to the requirements of a marketing plan 2.5 Monitor market information received against strategies and objectives set out in the marketing plan.

6. LEARNING OUTCOME DETAILS Learning Outcome 3 Make appropriate decisions to effectively implement a specified organisation's marketing plan. Assessment Criteria: 3.1 Make initial strategic and tactical marketing decisions for a specified organisation 3.2 Review the outcomes of previous decisions made by a specified organisation and its competitors 3.3 Evaluate marketing performance for a specified organisation against objectives, budgets and changing customer requirements 3.4 Adjust marketing decisions for a specified organisation in order to improve marketing performance against objectives, budgets and changing customer requirements

7. Module Assessment Grade Code 72 This is a Category D assessment Student Records requires a Class Mark only. The Class Mark is locally set and locally marked. Results are reported as DISTINCTION, CREDIT, PASS, FAIL. GRADE CLASS MARK (%) DISTINCTION >= 83 CREDIT >= 70 PASS >= 50 All other cases FAIL (>= means a mark of "more than or equal to")

8. Assessment Events Event Number NameWeighting Due Date 1 Marketing Plan 30%TBA 2Period Decisions 20%TBA 3 End of Year Analysis Reports 30%TBA 4 End of Game Analysis 20%TBA

9. Assessment Events' Comments Event 1: Marketing Plan The following description is provided as guidance, and may be adapted to meet specific requirements and circumstances. Events 1, 2 and 3 should be done on a group basis. Event 4 should be an individual assessment report. For this event, learners will be required to provide evidence that they can develop a marketing plan for the life of their organisation. All aspects of a workable marketing plan should be included. The plan should contain both marketing strategies and tactics for the organisation. It should also outline the organisational structure decided upon the group. The evidence should be provided by a written plan submitted within two quarters of the commencement of the game. The plan may also utilise any relevant marketing plan software. If this is delivered on-the-job then the plan will be due before any marketing decisions are made.

10. Assessment Events' Comments Event 2: Period Decisions Events 1, 2 and 3 should be done on a group basis. Event 4 should be an individual assessment report. For this event, learners will be required submit decisions for their organisation on a regular basis. These decisions should be submitted on time and should implement the strategies from the organisations marketing plan. The evidence may be provided through a submission of the decisions as and when specified by the teacher. Only one decision is required from each group for each period. If the computer-based simulation is used, then decisions should be submitted on a regular basis ensuring that the full scope of the game is played out. For example, the MikesBikes simulation requires around 8-12 weekly decisions to demonstrate a full range of marketing circumstances.

11. Assessment Events' Comments Event 3: End of Year Analysis Reports Events 1, 2 and 3 should be done on a group basis. Event 4 should be an individual assessment report. For this event, learners will be required to undertake an analysis of the organisations marketing performance at the end of each year's decisions. This analysis should contain show any variances from the marketing plan (planned and unplanned) and an explanation as to why these occurred. The evidence should be provided by a written report submitted by the group.

12. Assessment Events' Comments Event 4: End of Game Analysis Events 1, 2 and 3 should be done on a group basis. Event 4 should be an individual assessment report. For this event, learners will be required to evaluate their organisation's performance as well as their own over the period of the game. Factors such as commitment, achievement of objectives, learning and adaptation of strategies could be included. The evidence should be provided by a written report submitted by each learner after the last decision has been made.

13. PREREQUISITES 17136A Marketing principles 17136D Marketing mix 17136M Strategic marketing 17136N Managing marketing programs

14. CONTENT - Introduction to the business simulation process and this specific simulation - Preparation of marketing plans - Group formation and organisational structure - Period one decisions - Review of period one decisions - Remaining period decisions - Review of final outcomes.

15. Module teaching program Session Teaching Time Topic 13 hoursIntroduction to the subject & set up 23 hoursStrategic planning – Approach 33 hoursStrategic planning - Forecasting 43 hours Draft Strategic plans due at start of class, Decision 1 due, end of class 53 hours Strategic plans due at end of class for marking Decision 2 due end of class 62 hoursDecision 3 due end of class 72 hoursDecision 4 due end of class 82 hours Decision 5 due end of class Decision 6 due end of class 92 hours Decision 7 due Decision 8 due

16. Module teaching program Session Teaching Time Topic 102 hours Decision 9 due Decision 10 due End-of-year-4 Board Report due end of class. 11 2 hours Decision 11 due Decision 12 due 122 hours Decision 13 due Decision 14 due 132 hours Decision 15 due Decision 16 due 143 hours Presentation of results. Work on Strategic plan, next 4 years update 153 hours Working on strategic plan update Presentations for Launch Comms Plan due 163 hours Strategic plan – Next Four Years Presentations to class