2. “We’re online. What do we do now?!” Manage your Website easily.

3. 1.Update content  News  Social media updates  Employees/teachers  Events  Menus for services  Manufacturer tie-ins

4. 2. Keep re-merchandising  Product rotation  What’s new  Specials  “Self-selection”  Good/better/best  Experience level  Brand updates  Manufacturer spotlights

5. 3. Create response tools  Surveys  Leads

6. 4. Optimize search engine results Links to other sites  Bands  Churches  Community groups  Distributors and manufacturers  Events  Govt/business organization  Store groups  Non competing stores  Blogs  Parallel product sites

7. 4. Optimize search engine results o Links to other sites o Keywords within the site o Page optimization

8. 5. Promote in-store  Displays  E-newsletter sign-up  Fliers  Hang tags  Manufacturer promotions  Signage  Staff word of mouth

9. 6. P romote on floor  Train sales staff  Put together sales pitch

10. 7. Promote beyond the door  Advertising  Brochures

11. 8. Use interactive communications  E-newsletters  Social media  POS-driven emails/calls

12. 9. Manage online orders well  Set up correspondence in advance  Manage them  Follow up on cycle  Provide expert follow up and advice

13. 10. Monitor usage statistics  Traffic  Leads  Inquiries  Reference in-store  Sales

14. 11. Review features and functions  Review quarterly  Hosting  Coding  Database  Email  Specialties

15. 12. Embrace new Web-based technologies  POS  Learning management  Tablets  Cell phones  Mobile wallet  Mass texting  Apps

16. 13. Maintain task rotation schedule  Prepare a chart of regular tasks.  Determine frequency of each.  Monitor that tasks were achieved.

17. For more information Manage your Website easily! 800.691.8172 info@retailup.com