1. Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club www.kcomm.com/ocen2008.ppt

2. Summary of Today’s Presentation - Economic Landscape / Housing / Affects on Global Economy - Internet Marketing Forecast / Updated - How to put Internet Marketing to work for you - How to Make Search Engine Optimization work for you - How to Implement a Real Email Marketing Initiative - How to Implement FaceBook - How to Implement YouTube / Video E-Marketing - The Secrets to Internet Marketing - Orange County Sheriff’s Race / Technology and Law Enforcement - Today’s Facilitators Include: - Sinan Kanatsiz, Chairman & CEO, KCOMM - Jeff Cole, Director of YouTube Marketing, KCOMM - Bill Hunt, Candidate, Sheriff, Orange County

3. US Housing Update Source: TCW, January 2008

4. US Housing Update Source: TCW, January 2008

5. US Housing Update Source: TCW, January 2008

6. US Housing Update Source: Meta Group, 2007

7. Internet Marketing Forecast 2008 Source: Meta Group, 2007  US Video Game Advertising Spending  US Online Video Advertising Spending  Key Factors In Purchasing Decisions Online  US College Student Internet Usage  US Email Marketing Spending Growth  US Online Advertising Spending Growth  US Retail E-Commerce Holiday Season Sales  US Outdoor vs. Online Advertising Spending  Global Online Social Network Advertising Spending  US Outdoor Video Advertising Spending  Areas B2B Will Be Increasing Marketing Spending  Personal Information on the Internet  Social Media Users  Paid Search Advertising Revenues

8. US Video Game Advertising Spending Source: eMarketer.com, 2008

9. US Online Video Advertising Spending Source: eMarketer, 2008

10. Key Factors in Purchasing Decisions Source: eMarketer, 2008

11. US College Internet Usage Education Reform Initiative Source: eMarketer, 2008

12. US Email Marketing Spending Growth Source: eMarketer, 2008

13. US Online Advertising Spending Growth Source: eMarketer, 2008

14. US Retail E-Commerce Holiday Season Sales Source: eMarketer, 2008

15. Global Online Social Network Advertising Source: eMarketer, 2008

16. US Outdoor Video Advertising Spending New Mediums Source: eMarketer, 2008

17. US Outdoor Video Advertising Spending New Mediums Source: eMarketer, 2008

18. Personal Information on the Internet Source: eMarketer, 2008

19. Social Media Users Source: eMarketer, 2008

20. Paid Search Advertising Revenues Source: eMarketer, 2008

21. How to Put Together Your Own Integrated Marketing Strategy Source: Meta Group, 2007  Integrated Marketing Plan  Website  SEO  Email Marketing  Social Networking  YouTube Strategy / Online Video  Word of Mouth, Direct Mail, Trade Advertising, Media Buying, TV, Broadcast

22. History of Search  First Generation- On Page (Meta and Title Data)  Second Generation – Off Page (Linking = Google)  Third Generation- Web 2.0 & User Driven Search Elements of Search  On Page Recommendations  Off Page Recommendations  Site Wide Recommendations Source: BusinessOnline, 2008 Search Engine Optimization in Practice

23. HTML Coding  Title, Meta keywords, and Meta description rewritten based on keyword research  Keyword focused H1 tag Textual Content  More keyword phrases in anchor text  More instances of keywords in content Source: BusinessOnline, 2008 Search Engine Optimization in Practice

24. Source: KCOMM, 2008

25. On Page Recommendations  Have a consistent strategy of producing new content that is relevant to the keywords that you are targeting. Developing an educational channel is a great way to increase your credibility as well as your search engine rankings.  Ex: User Rating s According to Yahoo, Adobe has over 20K links to their Developer Center. Source: BusinessOnline, 2008

26. Off Page Optimization Definition  Off-page SEO is the evaluation of linking structure and how it relates to search engine rankings for specific keywords  Internal linking  How a site links within its own pages as well as the type of links and anchor text used to create the links  External linking  Who a site links to and how they do so Source: BusinessOnline, 2008

27. Internal Linking Recommendations (continued)  Link to internal pages within the main content sections of your Web pages using keyword specific links.  The more pages of your site that link to any one page within your site, the more important that page is thought to be. Search Engine Land links to relevant content using keyword specific phrases as links. This helps both the page that the link exists on as well as the page that it is linking to. Source: BusinessOnline, 2008

28. External Linking KCOMM Links to External Pages / E-newsletters with Keyword Content – Demonstrate on Google

29. External Linking Recommendations (continued)  Take Advantage of Web 2.0 Technologies to Make Interactive Example: Wikipedia on Web 2.0: Web 2.0, a phrase coined by O'Reilly Media in 2004,[1] refers to a perceived or proposed second generation of Web-based services—such as social networking sites, wikis, communication tools, and folksonomies —that emphasize online collaboration and sharing among users.  Get Your Business Listed In Wikipedia if Possible Source: BusinessOnline, 2008

30. Email Marketing in Practice  Run Live Demo at www.gotcorp.comwww.gotcorp.com  How to build a campaign list  How to build an HTML email within the system  How to distribute your HTML  Reporting Benchmarks / Exporting Features  Email Marketing Systems: GotCorp.com / ExactTarget.com / ConstantContact.com / iContact.com / myemma.com Source: BusinessOnline, 2008

31. Social Networking in Practice FaceBook Explosion  Run Live Demo at www.facebook.comwww.facebook.com  Run Live Demo at www.linkedin.comwww.linkedin.com  How to build your own Social Site

32. Source: BusinessOnline, 2008 How Big is Social Networking?

33. YouTube Marketing / Video Strategy  YouTube Information and Facts  Transformation of Culture  Political Campaigning  CNN YouTube Presidential Debates  YouTube and Advertising  Advantages of YouTube  Jeff Cole Login to YouTube Demo  www.youtube.com/kcommtv www.youtube.com/kcommtv

34. Integrated Marketing Strategy Source: KCOMM, 2008

35. Metrics and Good Hosting Source: KCOMM, 2008  Have 110% uptime – we recommend GoDaddy.com  Have best email technology / servers  Login to see stats/ metrics are critical: www.kcomm.com/stats

36. At The End, Non of it Matters DOMSTAL uses minimal design to attract customers – no one bites

37. Domstal’s 2008 Integrated Strategy DOMSTAL uses three pumpkins, one with only one eye, the other one traditionally carved, yields many new customers!

38. Personal Integrity Coaches & Mentors Family Education Faith

39. Sinan Kanatsiz Chairman & CEO KCOMM & the Internet Marketing Association sinan@kanatsiz.com www.kanatsiz.com 949.443.9300 tel. www.kanatsiz.com/ocen2008.ppt