1. By Delphine Bheny @iLabAfrica THE WAY TO GO : DESIGN FOR SOCIAL MEDIA-BASED LEARNING A Case of Strathmore University

2. CONTENT Introduction Research Objectives Methodology Used Findings Conclusions

3. Introduction Social Media: Create, Modify and Distribute content...through the use of devices such as mobile phones, tablets, etc....using platforms such as blogs, social sites and wikis among others.

4. Social Media Myth “...the introduction of social media in the classroom would be a distraction to students and that social media being an informal platform, could not be applied to teaching and learning”

5. SOCIAL MEDIA BENEFITS Provide learner generated content Students actively participate in the construction of their experience rather than passively absorbing content Offer clarifications on non-complex class issues Collaborative in nature Exciting to young people, therefore a motivation

6. Research Objectives What devices students own or have access to Whether they use social media for learning What kind of learning materials they share on social media How much time they spend on social media

7. Research Approach Desktop Research Target and Sample Population Questionnaire, Focus groups Data Analysis

8. DEVICES

9. TYPES OF MOBILE PHONES

10. WILLING TO BUY A SMART PHONE?

11. GROUP CHATS

12. WHO IS IN THE DISCUSSION?

13. ACTIVITIES ON SOCIAL MEDIA

14. LEARNING MATERIAL SHARED ON SOCIAL MEDIA Assignments solutions/Frustrations Group work Exams information Educative articles/journals/books/blog Football, Recipes, Politics, Humor/jokes Photos/funny photos of classmates Comments on enjoyed lectures Past papers for exams School calendar events Schedules/alterations An alternative forum to e-Learning

15. TIME SPENT ON SOCIAL SITES

16. KEY CONSIDERATIONS Devices Adoption Training Moderators LMSs vs. Social platforms

17. Conclusions and Recommendations Students are using social media in learning Students are using social media more than e-learning system Some lecturers have embraced SN to reach their students There is need to design for Social media, or redesign the e-learning system in a more collaborative or engaging manner Establish a way to compare traffic on e-learning system and traffic on social platforms created by lecturers/University. ConclusionsRecommendation

18. THANK YOU