1. Unit XIV, Module 74 1. D2. E3. A 2 points: Students should explain any 2 of the following regarding peripheral route persuasion: * Occurs when people are influenced by incidental cues such as speaker’s attractiveness * Doesn’t engage in systematic thinking * Involves making snap judgments based on incidental gaps 2 Points: Explanation of any of the following about central route persuasion: * Occurs when interested people focus on the arguments and respond with favorable thoughts * Occurs mostly when people are naturally analytical or involved in the issue * Offers evidence that aims to trigger favorable thoughts

2. Unit XIV, Module 75 1. B2. D3. E4. D 1 point: Milgram’s research placed undue stress on the participants since they believed they were administering powerful shocks to another person. Also Milgram used deception in his research. He told his participants several things that were not true. For example, it was untrue that the roles o teacher and learner were assigned by chance 1 point: Milgram noted that after the participants learned the truth behind the experiment, almost none regretted taking part in it. Also, none of the 40 teachers appeared to suffer emotional aftereffects

3. Unit XIV, Module 76 1. A2. D3. B4. D 1 point: Groupthink is the mode of thinking that occurs when the desire for harmony in a decision-making group overrides a realistic appraisal of alternatives 1 point: Group polarization is the enhancement of a group’s prevailing inclinations through discussion within the groups 1 point: A correct example of groupthink 1 point: A correct example of group polarization

4. Unit XIV, Module 77 1. A2. E3. C4. E5. B 1 point: Social root: social inequities or ingroup bias 1 point: Emotional root: scapegoat theory 1 point: Cognitive root: categorization, vivid cases, or the just-world phenomena

5. Unit XIV, Module 78 1. C2. D3. A 1 point: A social script is culturally modeled guide for how to act in various situations 1 point: The frustration-aggression principle is the notion that a blocked goal frustrates, causes anger, and elicits aggression 1 point: A correct example of a social script 1 point: A correct example of the group frustration-aggression principle

6. Unit XIV, Module 79 1. B2. E3. A4. D 1 point: Physical arousal is the key factor that accompanies passionate love 1 point: Equity and self-disclosure are the key factors that accompany companionate love. Equity occurs when people receive from a relationship in proportion to what they give to it. Self-disclosure is revealing intimate aspect of yourself to others

7. Unit XIV, Module 80 1. C2. D3. A4. B 1 point: Mirror-image perceptions are mutual views often held by conflicting people, as when each side sees itself as ethical and views the other side as evil 1 point: A self-fulfilling prophecy is a belief that leads to its own fullfillment