1. Journey to Baby-Friendly Initiative Designation National BFI Symposium April 2015

2. Objectives 1. Participants will become familiar with components of Toronto Public Health’s Baby-Friendly Initiative (BFI) Journey and work to sustain designation including lessons learned. 2.Participants will identify elements of Toronto Public Health’s BFI Journey that their organization can adapt and implement as they work towards BFI designation.

3. Information about Toronto 12 birthing hospitals in Toronto 30,500 births per year to Toronto residents

4. Information about Toronto Public Health 1800 Toronto Public Health Staff 400 Staff providing services to prenatal and postnatal families 245 PHNs providing infant feeding services

5. Our Baby-Friendly Initiative Journey

6. BFI Organizational Chart

7. Education Plan and Training Record Workshops E-learning Modules Team Activities Independent Learning

8. Revised Breastfeeding Protocols and E-learning Modules

9. Independent Learning

10. Review for External Assessment

11. Role of the BFI Champion

12. Document Review

13. BFI Designation TPH achieved BFI Designation in January 2013

14. Next Steps Creation of a BFI Sustainability Plan

15. Breastfeeding in Public Campaign Campaign Website: Video Testimonials Social Media Feeds Contest Rules www.tph.to/breastfeeding

16. Lessons Learned on Our BFI Journey Do self-assessment and identify gaps Ensure senior management support and resources allocated Put organizational structure in place to support the work It is all in the name Increase # of BFI Champions Be creative Regular reminders to staff Utilize OBC/BCC expertise Document your work Time flies

17. YouuoiuouoiuiuYo You can do it! Don’t give up!

18. For more information, please contact: Jill Mather Health Promotion Specialist Toronto Public Health 416-338-8681 jmather@toronto.ca