1. SES San Jose Search Engine Marketing 2006 Retaining Traffic After Moving Or Redesign

2. Case Study – TurningTechnologies.com Web Site Redesign

3. Challenges Before Redesign  Prior investment in SEO  Very good organic rankings  Top priority industry keywords  Keyword rich content Goals After Redesign  Video Flash home page  Flash pockets on secondary pages  Add numerous creative graphics  Remove scrollable content  Retain all keyword rankings  Build better organic rankings in the future

4. Organic Deliverables (1 of 8) SEO Diagnostic Audit  Server configuration  Web site architecture  Web site page construction  Web page content  External Influences SEO Diagnostic Audit and Modifications

5. Home Page Before Redesign

6. Home Page After Redesign

7. The Process of Moving Existing Organic Rankings During a Redesign Project Locate Rankings Before Redesign

8. Identify Ranking URLs Before Redesign

9. Match Ranking URLs To New Site Map During Redesign

10. SEO Considerations for Site Map

11. SEO No Index Follow

12. Guidelines For Rewriting Content During Redesign  Awareness to preserve rankings –Existing keyword rich text –Carry over similar characteristics Keywords on page Keywords in context  Map content to content not link for link –Content is going deep and wide –Map to silo the information

13. SEO Guidelines for Writing Content

14. SEO First Round of Review

15. Guidelines for Implementation  Provide Guidelines for Writing Content –Identify primary and supporting keywords for page/s –Keep writing in context to keywords selected  Carry Over Tags To Mapped Pages (during) –Meta Title, Description, Keywords –Heading tags  301 Permanent Redirect (at launch) –Do Not 302 temporary redirect  Measure results (post launch) –Verify 301 redirect –Run ranking reports

16. Audit Plan Verify Implement Thank You