1. Truth, Lies, and Tobacco…

2. What Big Tobacco Shows You

3. What if They Showed You This?

4. How They Do It $8.37 BILLION spent on cigarette advertising alone in 2011 ( 328 million per year in Missouri) 83% of that spent on price discounts More than $24 million spent A DAY on tobacco advertising in 2011 Source: www.cdc.gov

5. What They Don’t Tell You From 2000–2004, cigarettes caused $193 billion in annual health costs in the US alone ( $584 dollars per family in Missouri) Cigarette smoking results in 5.1 million years of potential life lost in the United States annually Tobacco kills 1 in 3 (33%) of teens who try it Source: www.cdc.gov

6. What is Counter Marketing? To counter or take an opposing position on a controversial topic or to counter an impression that might be made by another party’s advertising. Creating ads that use the same tactics that Big Tobacco does in their ads and targets the same market, but send a very different message

7. Examples of Counter Marketing Adds

9. Your Job Spread the truth about tobacco by creating your own countermarking ad You will have about 15 minutes to create an original ad within your group Remember their ads… use their own strategies against them! Each group will present their ad to the rest of us once time is up