1. Region 4 Annual Meeting January 28, 2006 Michael Lightner 2006 IEEE President IEEE: A Strategic View

2. l IEEE Today l New benefits and services l Strategies for the future

3. IEEE Today l World’s largest professional society for the advancement of technology l Over 365,000 members l More than 70,000 students l Live & work in over 150 countries l Holds more than 350 international conferences annually l Publishes over 30% of the world’s literature in electrical engineering and computing l Offers more than 900 active industry standards

4. More about the IEEE l Grouped into geographic and technical areas reflecting where we live and work l 10 Regions (1-6 are in the US) l 311 local Sections l More than 1,300 Student Branches in 80 countries l 10 Divisions l 42 Societies and Councils l 1450+ Chapters

5. Membership Trends

6. IEEE Membership l 60.5% U.S.-based, 39.4% out of U.S. l 49.6% work for corporations, 24.8% in academia, 8.8% in government l 91.2% male, 8.8% female Source: 2004 IEEE Member Satisfaction Survey/ Annual Statistics of the IEEE

7. Membership Trends

8. New and Expanding Benefits and Services

9. IEEE Intellectual Property Supports Members’ Research l More than 130 magazines, journals and transactions l IEEE produces 18 of the 20 top-cited publications in electrical and electronics engineering l Over 400 annual conference proceedings l Documents delivered online through IEEE Xplore® digital library l Five new publications in 2006 l Average IEEE Xplore use: Over 5 million downloads a month l More than 1.2 million articles

10. New Services Make Research Easier l IEEE Member Digital Library l Subscribers can download, save and print 25 articles/mo. l IEEE Enterprise for smaller businesses l Google and Yahoo searches of IEEE Xplore l CrossRef links to other journals l Online tools make it easier and faster to submit, review and publish papers with IEEE

11. IEEE SPECTRUM ONLINE Offers New Features l Spectrum Radio l Webcasts l RSS Feeds l Blogs

12. More Continuing Education Options Expert Now IEEE l 50 one- and two-hour interactive online courses based on IEEE’s best conference tutorials l Subscriptions for corporations l Available individually to members later in 2006 IEEE Education Partners l 6000 online courses offered from university and corporate institutions at a discount for members

13. Online Communities Continue to Grow: Enable Global Collaborations l Over 100 in operation with 20,000+ users l Topics include Power & Energy, Embedded System, Product Safety, Ethernet P Optical Networks, Employment & Career Strategies l IEEE governance-- SPC;Section/Chapter volunteers

14. Helping to Promote the Profession IEEE Pre-university Initiatives link engineers and educators l Pre-university Teacher In- Service Program for Sections l 15 lesson plans aligned with education standards l Over 600 teachers have been trained impacting over 63,000 students l Goal is to reach another 2,000 educators by the end of 2006 l IEEE Pre-University Educator / Engineer Resource Site (PEERS) l Website that fosters collaborations to help improve the pre-university teaching of science, math, and technology

15. o 365,000 websites – unique to each Member o Connects individual members to their Section o One-stop resource for engaging member benefits o Updated daily from IEEE’s core databases o Putting the Member 1st, regardless of IEEE organization structure or benefit platform o Providing an interface to IEEE membership which is contemporary with younger generations o Encouraging usage of benefits via desktops and tools… benefits usage = retention myIEEE FEATURES myIEEE Integrated & personalized benefit access Section & peer-to- peer networking Increasing and personalizing the Member’s connection with IEEE

16. “myIEEE” – entry page (September 2005 release) Volunteer Recruitment Benefit modules & other IEEE news myIEEE FEATURES Personalized list of technical memberships Personalized recommendations based on technical interest profile Greeting module Member’s name, member #, and Section Membership Management Self-service account management Utility desktops Tool clusters and member benefit modules. Volunteer desktop for volunteers.

17.  To make broadcasting a vibrant and profitable component of the IEEE experience PROJECT INTRO Vision … Mission …  Leveraging the advancement of broadband technologies to enhance IEEE Member value, increase membership and product sales, and advance IEEE as a leading-edge professional society Inception …  New initiative approved in Nov 2004  Pilot project, concluding year end 2005 IEEE.tv

18. Project Update - IEEE.tv Pilot IEEE.tv TECHNOLOGIES & VIEWER IEEE.tv Viewer … Integrated & real-time IEEE resources Program menu Banner Advertisement Playing program

19. Project Update - IEEE.tv Pilot PRELIMINARY RESEARCH FINDINGS Member “Pulse Survey” (IEEE.tv) …  May 2005 survey to help target pilot programming efforts  EVENTS 240 Respondents, +/- 6% - 7% margin of error, 95% confidence (IEEE Corporate Strategy & Research)

20. Graduate Student Member (GSM) l What is it? l A new Membership Grade l Qualifications: l GSMs must meet existing qualifications for Member grade, while also carrying at least 50% of a normal full-time academic program as a registered graduate student in a course of study in an IEEE- designated field l Rights and Privileges: l Graduate Student Members shall have all the rights and privileges of Members, including voting and eligibility to hold volunteer offices reserved for Members. l Dues: l At the present time GSMs will be assessed dues and fees at the existing Student rates.

21. GSM Implementation Schedule l The formal assignment of the Graduate Student Member grade will occur with the commencement of the 2007 renewal cycle (Sept 2006) l Upon renewal for 2007, those eligible will be issued membership cards reflecting their new grade. l Qualifying new members will also be assigned the GSM grade and issued the appropriate membership card commencing Sep 2006 l GSM’s will be eligible to vote in the 2006 election (for 2007 officeholders) and will be issued ballots

22. Challenges and Strategies

23. Challenges Ahead l IEEE has been studying changes in global workplace l Global growth of invention l Technology business - China and India l How engineers work l Changes in work patterns l Anywhere, anytime, always on l Multiple languages, multiple time zones l Helping decision makers understand needs of members and technical professionals

24. Demographics of BoD v. IEEE Members DemographicMembers (no students)BoD Age 42.947.359.2 Years as a Member 13.816.733.6 Society Memberships 0.91.04.0 Job Responsibility Education/Teaching 12.9% 36.4%

25. Demographics of BoD v. IEEE Members Gender GenderMembers (no students)BoD Male 90.6%93.0%84.8% Female 8.8%6.5%15.2% Unknown 0.5% 0.0%

26. Demographics of BoD v. IEEE Members Membership Grade (%) GradeMembers (no students) BoD Student20.6NA0.0 Associate6.98.60.0 Member59.174.40.0 Life Member4.25.20.0 Senior Member5.87.333.3 Life Senior Member 1.92.412.1 Fellow1.01.242.4 Life Fellow0.60.812.1

27. Demographics of BoD v. IEEE Members By Region (%) RegionMembers (no students)BoD Region 110.712.124.2 Region 29.210.315.2 Region 38.48.83.0 Region 46.76.99.1 Region 58.18.615.2 Region 616.718.59.1 US Total59.8%65.2%75.8% Region 74.24.19.1 Region 815.414.33.0 Region 93.92.29.1 Region 1016.714.13.0

28. Demographics of BoD v. IEEE Members Society Memberships (%) MembershipsMembers (no students) BoD 0 42.338.80.0 1 37.639.021.2 2 12.914.039.4 3+ 7.28.139.4

29. Demographics of BoD v. IEEE Members By Line of Business (%) Line of BusinessMembers (no students)BoD College/University17.017.636.4 Other Allied Fields6.98.53.0 Software5.87.20.0 Comm. System & Equip.5.26.49.1 Retired4.86.1 Power Production4.86.03.0 Govt. Agencies/Military3.84.73.0 Ind. & Uni. Research3.54.39.1 Semiconductors3.34.10.0 Telecommunications3.13.89.1 All others21.026.221.2 Not Supplied20.95.00.0

30. Towards an IEEE Strategic Plan: 2006 IEEE Strategic Planning Activities Michael Lightner 2006 IEEE President Leah Jamieson 2006 President-Elect 23 January 2006

31. Environmental Scanning Brainstorming Issues Trends Important topics Literature Review Periodicals, magazines, newspapers, newsletters and the Internet Outreach to members Surveys Focus groups Discussion groups Outreach to others Staff Volunteers Special Segments Environmental Scanning Internal and External Trends in the profession Trends in associations Trends in operating environment Analyzing information Applying insights Strategy making for IEEE Identifying strategic issues for IEEE

32. Environmental Scan l Required reading for IEEE volunteers, and it was part of your homework for this meeting l Information should be incorporated into volunteer communications and IEEE projects as appropriate l Demonstrates that we are “in tune” with what’s going on in the world l Increases the value and credibility of volunteer/member interactions l Shows IEEE is serious about addressing issues of strategic importance l Process is in place to keep the scan current http://www.ieee.org/research http://www.ieee.org/research l Scan accessible at http://www.ieee.org/researchhttp://www.ieee.org/research l As part of keeping an eye on the changing environment around us, the scan is being updated, and the revised scan will be completed by the end of March l Scan is IEEE Confidential

33. Environmental Scan l New Ad Hoc Committee l Please send items you read/hear about to be considered for adding to the environmental scan l We will develop a email alias and a process for vetting with the ad hoc for inclusion into the plan l Plan will be continually updated and evaluated

34. Towards an IEEE Strategic Plan l The current basis for the Strategic Plan are 9 Strategic Challenges l Challenges were developed and reported to the Board by SPC in 2005, focused around six (6) key strategic themes l Reputation l People l Global Reach l Knowledge l Innovation l Organization Vitality and Financial Viability l SPC met on 12 January 2006 and is working through some suggested revisions l These challenges are being used now as guidance for IEEE operations today concurrently with the plan’s development

35. 9 Strategic Challenges 1. Evaluate alternative membership models that are affordable and attractive (People) 2. Position IEEE as a leader in Standards in the global marketplace and a trusted source for assessing the conformity of product and applications to appropriate IEEE standards. (Reputation) 3. Transform IEEE into a leading provider of continuing education and professional development products, services and activities to support member’s careers. (Innovation) 4. Continue to be a reliable provider of high-quality, intellectual property (IP) products and services to serve members, the profession and the public. (Reputation, Org Vitality/Financial Viability) 5. Make IEEE a highly visible force in global accreditation, model curricula development, and professional credentialing of individuals who demonstrate competency in IEEE-related fields of interest. (Knowledge) Last Revised by SPC: 12 January 2006

36. 9 Strategic Challenges 6. Evolve an IEEE-wide strategy in fast developing regions of the world with an initial focus on Mainland China (Global Reach) 7. Promote public understanding, awareness and appreciation of the engineering as a profession by highlighting engineering leadership as recognized sources of reliable information and advice on critical issues in education, safety, human needs, social responsibility and other areas affecting the world in which we live. (Reputation) 8. Evolve IEEE’s volunteer and staff organization and its governance processes to improve organizational agility, support effective and efficient decision making and build a sustainable and economically viable organization. (People, Org Vitality/Financial Viability) 9. Embrace the diverse segments of the profession worldwide in order to attract new members, serve new markets in emerging technologies, foster technological innovation, and build communities. (Innovation) Last Revised by SPC: 12 January 2006

37. Planning Challenge to all OUs l Based on member and volunteer input l Value of IEEE membership l Cost of IEEE membership l Major issues in non-renewal l Have challenged the Major Board to address the following questions l If IEEE dues ONLY covered cost of member processing, mailing membership card, IEEE website and email alias l How would you redesign your activities to be self- sufficient? l How would you suggest to reorganize our structure for more efficient activitiy

38. Caveat l There are many answers to this challenge that I would not like to see implemented l I assume the same is true for you l However, by understanding what services people will value by paying for them we can then look at a rationale level of dues based on our vision for the Institute l This is true outside the box thinking and I urge us all to engage in this seriously

39. 2/04 2007 New Initiative Process (Preliminary) 13 January 2006

40. 2/04 The New Initiative Process l The NIC will consider proposals for new initiatives and review progress of continuing initiatives l New Initiative funding is ultimately determined by the IEEE Board of Directors, but for budget development purposes, it’s set at 2% of IEEE Reserves (second year of this policy) l The NIC can “set aside” up to 15% of the available funds for consideration of out-of-cycle initiatives or other special circumstances l Initiatives are defined as new efforts of strategic importance distinct from support for ongoing programs l All new initiatives must map to the most current version of the 9 Strategic Challenges* and OU Objectives *Subject to Revision by SPC

41. 2/04 Submitting A New Initiative l Anyone can submit a proposal directly to the NIC, but working with an organizational unit is always a good idea l NIC members are advocates for proposals coming from their respective OUs l Initiatives are submitted using IEEE’s New Initiative forms l The first step is an abstract of the initiative l If accepted, the next step is a full business plan l Life cycle costing of an initiative is required, as is an estimate of the cost of sustaining an initiative when/if it is incorporated into IEEE operations at the end of the new initiative funding period l New Initiative proposals must request a net minimum of $100K

42. 2/04 New Initiative Proposal Review l The NIC reviews the initial proposal and determines whether it should be developed into a full business plan for further consideration as a new initiative l The NIC reviews the full business plans and determines which initiatives will be recommended for funding l The review process is interactive between the proposer(s) and the NIC through both online exchange and teleconference l The NIC prioritizes the selected initiatives and reports its recommendation to the IEEE FinCom/ExCom to be incorporated into the proposed IEEE Operations Budget l The IEEE Board of Directors acts on the NIC recommendations when it votes on the IEEE Operations Budget at the November meetings

43. 2/04 New Initiative Proposal Review l Requests for out-of-cycle funded initiatives are considered, but such proposals require a compelling argument to support the request l The NIC reviews out-of-cycle proposals consistent with its review of those proposals submitted during the budget development process l Out-of-cycle requests are reviewed by the IEEE FinCom and approved by the IEEE Board of Directors at its next scheduled meeting l The NIC conducts quarterly reviews on the progress of all funded initiatives, and the NIC can make recommendations for mid-course changes to funded initiatives at any time l The NIC is now evaluating the long-term impact of initiative investment by analyzing results of initiatives vs. the originally approved plan

44. 2/04 2007 New Initiative Timetable

45. 2/04 2007 Proposed New Initiatives Timetable (Preliminary) l 27 February – Call for New Initiatives l 24 April - Proposed 2007 New Initiative Abstracts Due l 28 April - Proposed 2007 New Initiative Abstracts reviewed by NIC l 28 April – NIC Meeting to consider any new out-of-cycle 2006 initiative proposals for the June meeting l 8 May - NIC announces Initiatives advancing to full business plans l 17 July – 2007 Proposed Initiative Business Plans Due l 28 July - NIC review of proposed 2007 initiatives l 4 August – NIC selection 2007 Initiatives l 10 August – NIC prioritization of 2007 Initiatives l TBD August – NIC Reports recommendations to IEEE FinCom/ExCom l October – NIC Recommendations forwarded to IEEE Board of Directors and incorporated into proposed 2007 IEEE Operations Budget l November – BoD acts on NIC recommendations as it approves the 2007 IEEE Operations Budget

46. 2/04 If you have questions, comments, or if you need additional information, please contact Leah Jamieson or Matt Loeb m.loeb@ieee.org l.jamieson@ieee.org m.loeb@ieee.org

47. Summary of Observations l The workplace is becoming even more fast-paced l Integration of work tools is a challenge, but it’s required. l Communication, Collaboration and Knowledge Management skills are vital in the technical workspace l Nonverbal communications are occurring using nontraditional mechanisms, including Powerpoint l Work teams are challenged to innovate due to time constraints and primary project deadlines l It can be inferred that the observations made here are impacting individual decisions to participate in a professional association

48. IEEE Must Focus On… Enabling technical professionals to distinguish themselves in a globally competitive environment. And aggressively deliver value-added products and services to support this strategic focus.

49. Thank You!