3. WHO CREATED ‘THE BIG ISSUE’? The Big Issue was founded in 1991 by John Bird and Gordon Roddick. The inspiration for the magazine came from Street News, a newspaper sold by homeless people in New York. With the assistance of The Body Shop, Roddick and Bird launched The Big Issue in September 1991 Gordon RoddickJohn Bird

6. Founded by John Bird and Gordon Roddick in September 1991, The Big Issue is a magazine in the United Kingdom that is edited by professionals journalists and sold by homeless people. The Big Issue was set up as a social business to give homeless people the chance to make an income. It campaigns on behalf of the homeless people. It allows homeless people to voice their views and opinions. WHAT DOES ‘THE BIG ISSUE’ DO?

7. Up-market 75% of our readers are ABC1 - 44% male readership and 56% female Big Issue readers are 179% more likely than the national average to be earning over £50,000. 81% own their own home. 73% have taken 2 or more foreign holidays in the last 3 years. In June 1993, The Big Issue went weekly, and regional sister titles were later established in Manchester (The Big Issue in the North), Glasgow (The Big Issue Scotland) and Cardiff (The Big Issue Cymru), Bristol (The Big Issue South West) and Birmingham (The Big Issue Midlands). Subsequently editions were also launched in Sydney - Australia, Cape Town - South Africa and Los Angeles - USA. The Big Issue is a founder member of the International Network of Street Papers (INSP), which links up similar magazines from all over the world. HOW POPULAR IS ‘THE BIG ISSUE’?

8. The Big Issue delivers to a highly sought-after audience who are extremely difficult to reach through traditional media. There is low duplication with similar titles in the marketplace. For example, 96% of Big Issue readers do not read The Independent, 94% do not read Time Out and 87% do not read The Guardian. WHAT DOES ‘THE BIG ISSUE’ PRODUCE?

9. Big Issue readers are: Young: 60% of our readers are under 44, with half of these between the ages of 15-34. Every week, The Big Issue reaches just under 722,000 readers in the UK - more than Time Out, The Independent and NME. WHAT THEY’RE TRYING TO GET ACROSS TO THE AUDIENCE?

10. In the UK, vendors buy The Big Issue for 70p and sell it for £1.50; in Australia, vendors buy an issue for $2 and sell it for $4. All vendors receive training, sign a code of conduct and can be identified by badges with photos and numbers. HOW MUCH IS ‘THE BIG ISSUE’ WORTH?

11. The Management Secret from Small, Smart, and Smooth Organizations Small : จิ๋วแต่แจ๋วคุณภาพ Co-Founder and Editor-In-Chief Nigel Kershaw Chairman of The Big Issue Group and Chief Executive of Big Issue Invest Co-Founder

12. Small : จิ๋วแต่แจ๋ว คุณภาพ The Big Issue is written by professional journalists and sold by homeless individuals. The Big Issue is one of the UK's leading social businesses and exists to offer homeless people the opportunity to earn a legitimate income The organisation is made up of two parts; a limited company which produces and distributes a magazine to a network of street vendors, and a registered charity which exists to help those vendors gain control of their lives by addressing the issues which have contributed to their homelessness. Good mind The inspiration for the magazine came from Street News, a newspaper sold by homeless people in New York. As a response to the increasing numbers of homeless people in London

13. Smart : ฉลาดทรงภูมิ ปัญญา 1991 The Big Issue is launched in London The Big Issue goes fortnightly 1992 The Big Issue goes weekly and Launch of The Big Issue 19931994 Launch of The Big Issues – Ireland and Launch of The International Network of Street Papers (INSP), 1995 INSP's inaugural conference held in London. Launch of street paper charter and Launch of The Big Issue Foundation, the charitable arm of The Big Issue.

14. Smooth : ร่วมมือไร้ ขัดแย้ง