1. Marketing For Very Few Dollars

2. Marketing Is:  Anything that cements relationships with current clients  Anything that gives potential clients the opportunity to view you, your work or learn about your company and the way you do business  Most everything you do???

3. Marketing Goals  Once specific results are identified  Set specific times for actions  Running your business  Marketing and selling  Schedule time and create discipline and persistence  A time to market  A time to write  A time to do research  A time to think creatively

4. Know Your Market  Be Informed  Read (What is your client not reading?)  Know what is going on  Listen to business tapes and books  Explore Internet business services applicable to your market  Have Passion and Enthusiasm  Look and Act the Part  Wear Company Logo Items

5. Market by:  Cards  Send out hand written notes when your client has done something well  Speeches  Free speeches to help people  Business Cards  Meet 5 people at a meeting and give them a card

6. Market by:  Put people together  Get 3 rd party endorsements  Get on a radio talk show  Get on cable TV  Get in the newspaper  Send in articles and letters to the editors  Send in more article  Use the article to leverage yourself

7. Market by:  Send in News Releases and Photos  Anything you do for or in the community  Have a digital camera with you and take pictures wherever you go  Send them to clients and prospects and clients  Use them for ideas  Network  Who should you partner with  Volunteer  Join, get yourself known

8. Market by:  Joining professional organizations  Asking for referrals  Getting written references  Make an audiocassette or CD of yourself, your program, your business  Design a calendar  Create photo collages of your clients

9. Market by:  Holding some type of event  Charity  Awards or recognition  Roundtable discussion  Preparing papers to solve prospects’ issues  Use as a mailing piece or on your web site

10. Market by:  Creating a newsletter  Creating a nurture program  Targeting prospects  Send them things to help them or their business in a 12 month program and ask for nothing  Keep in touch. Be there for them  Automate the process

11. Market by:  Developing a great elevator speech  Develop a great tri-fold brochure  Make sure your business card, stationery logo reflect what you do  Care about your clients  Respect your clients  Be on time  Be within budget  Exceed their expectations

12. Why Customers Leave Us  1% Bankruptcy or Death  3% Move  5% Technology  9% Price  14% Angry  68% Vague feeling of indifference

13. The Power of Loyalty “They will give you their loyalty, but first you must discover and communicate that you know and understand and will serve their needs.” Lee Iacocca

14. Maybe with children “once is a habit” but in marketing it is just a beginning. You need to touch people 7 – 8 times before they see your company or its product.