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Building a Strong Community Presence Julie Ann Peterson Grace Lutheran School - Jacksonville, FL
Who’s In Our Community?
Potential Families Local media newspapers Television Radio stations Local Chambers/Council Local Businesses Community Pastors Day Care Directors Grandparents
How do we build these relationships? Consistent & Positive Feedback Prompt Follow Up Personal Care Plan Ahead School Advocates Marketing Materials
Consistent & Positive Contact
Face-to-face visits Invitations to events Grandparents & Special Friends e-newsletter Thank you cards/letters
Prompt Follow Up
Same day when possible Never more than 24 hours Multiple Touches Phone call Hand written card Have Teacher Connect
Use specific names Parent and Student Mentors Listen to what they like Invite them to events that
Don’t wait until the last minute Organization IS noticed!!! Ask for help!!! Keep track of what works… And what doesn’t!
Utilize School Advocates
Recognize your Advocates: Parents Connect with potential families Student Council Members Create Ambassadors Church Members Great Volunteers School Board Members
Brochures Pamphlets Postcards Websites Scrapbooks Coloring Books Water Bottles Gift Bags Car Magnets Tote Bags Business Cards Hats Bracelets Temporary Tattoos
If you can put your schools Name Logo Phone Number and/or Website on it… IT CAN BE A MARKETING MATERIAL!
Local Media Newspaper Radio Television Local Chamber Community Events
Newspaper Get to know your editors! Ask what you can do to make their jobs easier! Send Follow up Thank You Notes!!!!! Are they on-line?
Radio Christian Stations Secular Stations Can be pricey Worth Checking into On-Line Event Calendar Usually Free
Television Local Stations On-line Event Calendar Reporters Can they be a part of your event? Community Hosted Events Can you participate in their events?
Local Chamber Networking Opportunities Donations for Auction Programs for Students Event Opportunities Expos Children’s Events Marketing
Events Private School Expo Mall Events Family Fun Events Zoo Parks Concerts
USE YOUR IMAGINATION!!!
USE THE BLESSINGS GOD HAS GIVEN YOU!!!
Julie Ann Peterson Grace Lutheran School Jacksonville, FL (904) ext 11
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