1. “HOW TO PULL THEM OFF THE STREET” Store-front Impressions Cate Comerford Design architecture & interiors port townsend, wa 360-385-2408 Margaret Mazurkiewicz design Planning. interiors port townsend, wa 360-379-0877

2. Core Principles Create a Good Store-front  Tidiness  Message  Composition

3. Tidiness Window: keep glass clean, sills clean: “no dead flies or outdated posters” Storefront: keep paint fresh, awning in good repair Sidewalk: keep free of cigarette butts, gum, gull poo Tree wells & Planters: keep green & attractive: no weeds, seasonal plantings General Maintenance: curtains – are they hanging straight, light bulbs the same color (warm/cool)

4. Message Branding: logo, font, colors Signage: location, height, angle Scale: for drivers and for pedestrians

5. Message Branding - Signage - Scale

6. Compositional Techniques “Pulling it Together” Rule of Thirds Rule of Odds Rule of Space Simplification Geometry & Symmetry Creating Movement

7. Rule of Thirds

9. Rule of Odds

11. Rule of Space

14. Simplification What NOT To Do!

15. Simplification YES!

16. Geometry & Symmetry

18. Creating Movement

20. Core Principles Create a Good Store-front  Tidiness  Message  Composition Cate Comerford Design architecture & interiors port townsend, wa 360-385-2408 Margaret Mazukiewicz Design planning and interiors port townsend, wa 360-379-0877