Presentation on theme: "Environmental Branding. Branding Name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller."— Presentation transcript:
Branding Name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. All the combined impressions and experiences associated with a particular company, good or service
What is environmental branding? Branded environments extend the experience of an organization brand, or distinguishing characteristics as expressed in names, symbols and designs, to the design of interior or exterior settings. It uses space as a physical embodiment of the brand to create a ‘brand space’. – This is achieved through spaces such as retail stores, showrooms, trade-fair booths and office environments
Product Identify the purpose of your retail display. Decide who your target audience is and their needs Choose products you have easy available and are not hard to get Narrow your products down to a few relevant choices Include a variety of price points
Placement Map out your display - usually people look to the right of your display first. A repeated message throughout the displays will most likely get the message to your customers. Display the merchandise so people can interact with it and see it. Odd numbers are more appealing to the eye
Props 80/20 rule: No more then 20% of the display should be props. Let your retail products be the stars and the decorations be the supporting cast. Be strategic and choose props that support your display cases. Props can be used to add variety in height, texture and color to your display, which will draw attention to the products.
Promotion The display is part of your marketing plan. Promote the displays on Facebook and Pinterest to start having your audience engaged and interacting.
Tips for Display Windows Tell a story Surprise customers Use bold shapes and colors Keep it clean Update your displays Use lighting to stand out
More Tips Window displays should be in harmony with the entire surrounding A whole is being created rather than a fragment. When planning a window display consider the building facade, street, people and their perceptions, color harmony, lighting and viewing angle
Influence of Background Color on Merchandise Color of Merchandise Black Background White Background Beige Background Dark Gray Background Yellow Enhanced in richness Lightly dullerWarmerBrighter Red Far more brilliant Darker, purer Bright, but less intense Brighter, but loses saturation BlueMore luminous Richer and darker A little more luminous Brighter Green Paler, sharpened Deepens in value Lighter and yellowish Increases brilliancy OrangeMore luminous Darker and redder Lighter and yellowish Increases brilliancy Purple Loses strength and brilliancy Darker Brighter, gray becomes greenish Gray becomes green