1. Becca Refvem Jessica Fong Jungmin Yoo PIPERLIME: Fresh Strides By Anthony Zumpano

2. WHAT IS PIPERLIME  GAP Inc.  Online-only enterprise  Sells ONLY shoes  Sells Merchandise by brands not affiliated with parent company  Went live in Oct. Official on November 1st

3. WHAT IS PIPERLIME  Started out as GAP Inc.’s research of online customers  Attempts to exploit 2 trends 1. Gap’s Ecommerce Success 2. Growth of Online Footwear Sales  Weird Critique Weird Critique

4. WHAT IS PIPERLIME  THEME: GREEN (lime)- everything is the color green!  Brand Logo: Slice of eponymous citrus fruit  Piperlime Homepage has only a few hints of parentage Piperlime Homepage

5. ZAPPOSZAPPOS VS. PIPERLIME ZAPPOS  Common: free shipping for purchases and returns, multiple views of each products, several search options  Difference: piperline - clean design, recalls one of the fancier shoe stores at the mall or higher-end department store Zappos – cluttered portal of thumbnails and links  Inventory: Piperlime - 100 brands Zappos - anything you can slip your foot into, apparel, eyewear, watches, and bags

6. PIPERLIME  Website weaknesses: 1. Possible to filter to a particular price range, but not be arranged in price order 2. No alphabetical order 3. Carrying limited brands for men  Designer boutique section: high-end women’s brands: $ 300 - $ 1,000  Website strengths: Quick look feature- allows a faster shopping experience that eliminates page-reloading time

9. PIPERLIME  Brand is well positioned to become a player in the growing online- shoe market  Like Starbucks, piperlime is an “accessible luxury” brand  Effects on the other Gap Inc. Indirectly help shore up Gap Inc.’s bottom line

10. PIPERLIME About the Website:Website  Search by Women, Men, Kids, or by Brand  Children Shoes: Fit Guide and “Shop by Age”  For Teens: “In the Lime” (Less Expensive and Younger Styles)  Large Clearance Section: Final Sale

14. PIPERLIME PERKS 100% Price Match  We want you to be happy with your shoes and that means getting the best price. So if you find the same shoes for less on another site, we'll gladly refund the difference. Just take a look at the guidelines below to see if you qualify. Exclusive Credit Card Benefits  Have a Banana, Gap or Old Navy credit card? If not, you should. You can earn 5% in Rewards when you use your card. Redeem your rewards at Piperlime. Free Shipping and Free Returns  That's right. Standard delivery is on us. Simply pay for your new shoes and we'll drop them off at your doorstep within four to seven business days. If you're not absolutely delighted with your shoes, we'll return them free of charge.

15. PIPERLIME PERKS 5 Charities? *Use feedback from marketing research to make the website better: Rockbridge Associates

16. PIPERLIME OPPORTUNITY  Why is Gap.com still selling shoes?  Converse?  Different Links?  Bottom of the page is only Piperlime Link  Banana Republic Brand Name Shoes... WHY? Banana Republic

18. PIPERLIME  Shoes.... Shoes.... This is weird. 0:55

19. SOURCES  http://www.brandchannel.com/features_webwatch.asp?ww_id=306 http://www.brandchannel.com/features_webwatch.asp?ww_id=306  http://www.piperlime.com/ http://www.piperlime.com/  http://www.youtube.com/watch?v=WeBeG77M9mk http://www.youtube.com/watch?v=WeBeG77M9mk  www.bananarepublic.com www.bananarepublic.com  http://www.youtube.com/watch?v=CW2dSB-a0D4 http://www.youtube.com/watch?v=CW2dSB-a0D4  http://youtube.com/watch?v=7cJHW8hPIgI http://youtube.com/watch?v=7cJHW8hPIgI  http://www.youtube.com/watch?v=wCF3ywukQYA&feature=user http://www.youtube.com/watch?v=wCF3ywukQYA&feature=user  www.zappos.com www.zappos.com