SWOT Analysis Strengths Lots of product search options (color, size, brand, rating) Lots of product options Highlights brands of products- allows each product to shine and no commoditization, even though sneakers are essentially sneakers Release calendar keeps customers in the know when new shoes will be out
Weaknesses Small images and black background- boring and looks like any other website, also hard to read So much information can be overwhelming
Opportunities Harness energy of mobile shopping Keep utilizing social commerce, esp facebook pages Use product information videos more
Threats The Hip, young, crowd may be drawn more to a blog-like website like Finish Line Zappos and discount shoe websites with free guaranteed shipping
About Finish Line: Founded in 1976 Projected revenue 2012 $1,369(m) – Finish Line, Inc. reported annual 2012 earnings of $1.56 per share on 03/1/2012 July 1999 Finish Line records its first online sales. 656 locations
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