12Question 2 Wide range of standard products (color, size) StrengthsWeaknessesWide range of standard products (color, size)Specialized in travelers’ needs (universal plug adapter, packing cube, scale grip)Positioning as a middle- product (few competitors)Brand’s recognition lowBrand weak against copycats
13Question 3What steps has eBags taken to energize its customers? How has eBags turned its customers into advocates for eBags and the products it sells?
15Reviews“Love the space this laptop bag gives, the pockets for organization are wonderful. Easy to carry and transport.“"Nice backbag for basic organization and a book or two. Laptop sleeve is a bit tight and smaller than advertised.“"Very nice purse, but a bit small.“"Buy it. This suitcase is a little work horse and drives beautifully. It's compact, small, and after 5 flights look brand new. ”
16Question 4What is the difference between eBags’ core product and its actual product? Describe its actual product and your assessment of whether the actual product provides an attractive or an unattractive mix of characteristics?
17Question 4Product mix: all the product lines and items that a particular seller offers for saleRange of associated products that yields larger sales revenue when marketed together than individually or in isolation from othersWidth: number of different product linesDepth: number of different versions of each product (size, flavor, color)Consistency: how closely related product lines are to one another
28ZapposWhy do you think Zapposdoesn’t drop ship like eBags does?SpeedDifferent productConsumer service
29What would eBags gain and what would it lose if it adopted Zappos’s approach to warehousing and distributing products?Increasing Cost (warehouse, employees, inventory)Increasing Profit marginsA real company culture