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MARKETING THE INDUSTRY SEGMENTS 4.04 Explain the surface transportation industry.

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Presentation on theme: "MARKETING THE INDUSTRY SEGMENTS 4.04 Explain the surface transportation industry."— Presentation transcript:

1 MARKETING THE INDUSTRY SEGMENTS 4.04 Explain the surface transportation industry.

2 Surface Transportation Train Rental car Motor coach

3 Train travel… Amtrak: A semipublic corporation that provides passenger rail service in the US. Amtrak is the marketing name for the National Railroad Passenger Corporation.

4 Equipment used by Amtrak Acela Express Metroliner service Auto train Quiet cars Food service Scenic trains

5 Trends in the rail industry… High speed trains Privately operated short trip touring trains Scenic Routes http://www.youtube.com/watch?v=sE4A0nPjyqQ http://www.youtube.com/watch?v=cVrRCwTE2EA

6 Car Rental industry Car rentals in North America are greater than in the rest of the world combined. In the US, the majority (90%) of car rentals are for corporate travel.

7 Car Rental Industry *Reservations are taken according to the category of car. Location does not have the category available? Customer may receive a free upgrade. http://www.youtube.com/watch?v=4T2GmGSNvaM

8 Motor Coach Travel  Bus and Motor Coach  Competitive Rates  Frequent Stops  Travel Coast-to-Coast  Luxury Tours and Sight Seeing Major Carriers: Greyhound, Coach America, Coach USA


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