1. The Impact of Manchester’s Cultural Organisations Meeting of the Council - 10 December 2014 Dr Maria Balshaw Director of Manchester City Galleries and Strategic Lead for Culture

2. World Class Cultural Offer Upward trends in visitor numbers and culture playing a growing role in attracting visitors. National and International reach Media profile Attracting younger audiences The Impact of Manchester’s Cultural Organisations World Class Cultural Offer Slide 2

3. Significant Economic Impact 16 cultural organisations surveyed. Employ 961 FTEs with a total employment impact of 2,152 FTEs. Total GVA impact of £86.93m Generates £81m of extra tourist visits supporting a further 1,632 FTEs and £41m of GVA Slide 3The Impact of Manchester’s Cultural Organisations Economic Impact

4. Social and Regeneration Benefits First class community engagement Manchester’s cultural sector is a key asset to be used to support future economic development Targeted work delivers economic and social aspirations Slide 4The Impact of Manchester’s Cultural Organisations Social and Regeneration Benefits

5. Key Opportunities Increasing the impact by: Securing external investment to improve and develop facilities Increasing numbers of commissions and productions Room at the top for a new cultural attraction Slide 5The Impact of Manchester’s Cultural Organisations Key Opportunities

6. Raising Culture’s profile Increasing the impact by: Harnessing perceptions outside the city Positioning the cultural offer prominently in city marketing activities Boosting awareness locally Slide 6The Impact of Manchester’s Cultural Organisations Raising Culture’s Profile

7. Social and Community Impact Culture’s role in a ‘livable city’ Capacity and expertise to deliver social, health and wellbeing priorities The Council has a role to broker connections across education, health, skills and employability Slide 7The Impact of Manchester’s Cultural Organisations Social and Community Impact

8. The Impact of Manchester’s Cultural Organisations Report Available on the Manchester Cultural Partnership Website: www.manchesterculturalpartnership.or g Slide 8The Impact of Manchester’s Cultural Organisations