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Products and Services Postal Processing List Enhancement Suppression Merge/Purge Custom Analytics.

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Presentation on theme: "Products and Services Postal Processing List Enhancement Suppression Merge/Purge Custom Analytics."— Presentation transcript:

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2 Products and Services Postal Processing List Enhancement Suppression Merge/Purge Custom Analytics

3 Postal Processing NCOA: National Change of Address Identifies people and organizations that have moved. Standardizes addresses Ran in conjunction with Delivery Point Verification Assigns a new address or validates the current address Cass certifies the file qualifying it for postal discounts

4 Postal Processing DSF 2, LACS, and NIXIE Delivery Sequence File 2 puts file into postal walk sequence Locatable Address Conversion System, converts a Rural Route address into a street address NIXIE, flags records that may be moves, but no forwarding address is available

5 List Enhancement Strengthen your database with information Appends or adds business/consumer data to a existing database. Assists in identifying characteristics of current customers. Business elements for appends include: Phone Number Fax Number Contact Name Sales Volume Employee Size Etc... Standard match uses components of Co. Name, Address, City, State, Zip, and Telephone if available. Average Match Rate on Business files 60%

6 List Enhancement Strengthen your database with information Consumer elements available for append include: HH Name Telephone Number Presence of Children Income Wealth finder Own/Rent Status Pet Owner HH Age Standard turnaround on List Enhancements is 3-5 business days. Special requirements on turnaround will be handled on a case by case basis. Contact your sales representative with questions. Average Match Rate on Consumer files 40%

7 Suppression Refresh a current database with new leads Purchase new records while minimizing duplication. ABI numbers are assigned to your records, these ABI numbers in turn, are removed from the requested universe. Saves you time by insuring the list may be used for marketing in conjunction with the current database immediately without worry. Standard match criteria is used unless specified otherwise. Standard turnaround for suppressions is 3-5 business days. Call your Sales Representative for details.

8 Merge/Purge Services Duplicate Identification Clean up current data by identifying duplication within an existing database. Combine lists from several vendors/sources. Produce one clean file for marketing use. Merge/Purge is customized for each client. Matching for duplicates is defined by the client to insure duplicates are flagged. Turnaround time varies with each job. Call your Sales Representative with questions.

9 Analytical Services What do your customers look like... Tally/Stat Report by Demographics Penetration report by SIC. Tree Report by SIC and Employee size.

10 Privacy Suppression Pander your lists for the following... State Attorney General Files DMA telephone & mail preference file. Deceased Master File Prisons Shopping Centers College Addresses Military Zip codes Nursing Homes Retirement Homes Trailer Parks

11 Unlike a Fine Wine, Data Does Not Get Better With Age... Call your Sales Representative Today for Database Cleanup.


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