1. © 2009 Experian Limited. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Limited. Other product and company names mentioned herein may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian Limited. Data Integration Matthew Short Experian Professional & Advisory

2. © 2009 Experian Limited. All rights reserved. 2 Agenda  Background  Vantis Case Study  Experian Data Assets  Services Data Data Enrichment Data Hygiene Data Analytics Data Delivery into Interaction

3. © 2009 Experian Limited. All rights reserved. 3 Experian Information – Professional & Advisory Background Checking Authenticate Commercial Autoscore PH-Group EDA CEMS Transact Business Strategies E-Series Commercial Autoscore Risk Audit Plus Ledger 360 Corporate Researcher Financial Stability Data M&A Deals Database Document images International Reports Company Information Credit Risk AML Regulatory Risk Bespoke Analytics

4. © 2009 Experian Limited. All rights reserved. 4 How this is applied Extraordinary Data Most comprehensive B2B database 5.1m accurate business data records Data Hygiene Keeping data up-to-date Ensuring data is legally compliant Reducing mailing waste Data Enrichment Adding value to client’s databases Delivering customer insight Identifying new prospects Data Analytics Insightful segmentation analysis Predictive modelling and diagnostics Future growth paths and default risk

5. © 2009 Experian Limited. All rights reserved. 5 Payment Performance Data Registry Trust London & Edinburgh Modelled Data National Canvasse Database Matching & Business Location URN generated Extraordinary Data - The National Business Database Companies House PAF Yellow Pages Thomson Directories DMA Preference Service files

6. © 2009 Experian Limited. All rights reserved. 6 Extraordinary Data - The National Business Database (NBD)

7. © 2009 Experian Limited. All rights reserved. 7 Mosaic Commercial  Links businesses trading from home to consumer lifestyle and segmentation products available from Experian ► Mosaic Commercial Group ► Mosaic Commercial Type  Refreshed on a quarterly basis (although used in each monthly update of the NBD)

8. © 2009 Experian Limited. All rights reserved. 8 Data Hygiene - Maintaining marketing databases ► Data Audit - clean name, address, telephone number fields ► Re-structure addresses ► Identify, consolidate and remove duplicates ► Ensure database is ‘fit for purpose’ ► Protect clients company image ► Reduce marketing spend ► Ensure legal compliance including MPS & TPS Benefit Greater Return on Investment Better retention rates

9. © 2009 Experian Limited. All rights reserved. 9 Data Enrichment - Improving marketing databases ► Add depth of data to existing records ► Add more records ► Flag ‘Goneways’ ► Increase knowledge of customers ► Identify and add additional prospects ► Increase breadth and depth of database Benefit Further increase on Return on Investment Reduce cost of acquisition

10. © 2009 Experian Limited. All rights reserved. 10 Data Analytics - Understanding marketing databases ► Multi-site/corporate tree analysis ► Profiling (packaged/bespoke) ► Single customer view ► Modelling – Commercial Mosaic/churn etc ► Easier to do business with connected businesses ► Identify best customers and characteristics ► Identify and add addition ‘like’ businesses ► Evaluate potential markets Benefit Even further increase on return on investment

11. © 2009 Experian Limited. All rights reserved. 11 Contact Details  Matthew Short – Experian Professional & Advisory t: 07725 676216 e: matthew.short@uk.experian.com

12. © 2009 Experian Limited. All rights reserved. 12 © Experian Limited 2007. All rights reserved. Confidential and proprietary.