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The Right List specializes in results oriented online & offline marketing solutions. The Right List has in-depth profiles of confirmed opt-in eMail subscribers.

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Presentation on theme: "The Right List specializes in results oriented online & offline marketing solutions. The Right List has in-depth profiles of confirmed opt-in eMail subscribers."— Presentation transcript:

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2 The Right List specializes in results oriented online & offline marketing solutions. The Right List has in-depth profiles of confirmed opt-in subscribers allowing for extremely accurate targeting The Right List owns one of the industry’s largest and best performing Append Database. The Right List is owned and operated by an experienced management team of Internet marketing pioneers.

3 What We Do "eMarketing that works!" isn't just our slogan, it's our way of doing business. The Right List offers a full suite of online and offline marketing solutions. We pride ourselves on being able to develop and execute marketing programs that are both tailor made to meet our clients' individual needs and deliver long-term success.

4 Customer Retention Services Introducing The Challenge. You’ve built a great database of your customers’ information. Now you want to start marketing to them via the Internet, but you don’t have their addresses! The Solution. Utilize our Append service to append addresses and other pertinent information (age, income, etc.) onto your existing customer files. The Right List is a full service solutions provider.

5 Customer Retention Services There are a number of good reasons to market to your member via the Internet.  You can establish online relationships with your members, resulting in a higher return on your marketing investments.  It can dramatically increase traffic to your web site.  It is an extremely cost effective form of marketing, costing a fraction of direct mail or telemarketing.  Multi-channel marketing can yield substantially higher response rates than traditional mail or telemarketing efforts alone.  Not only will multi-channel marketing yield a higher response rate, but you can see the results from your online portion immediately.

6 TRL Append Solution Your file is matched against our permission-based Append Database. When a match is found, the address is added to your file. Your existing customer database is sent to TRL for Append processing. At the completion of the Appending Process, the enhanced file is sent back to you. The addresses that you receive are those that were both successfully delivered and of your customers that did not unsubscribe A Welcome is sent to your customers introducing online communications to them, and giving them an opportunity to decline receiving any further online communications.

7 In addition, demographic & lifestyle selects can be appended to your Online Database to enable you to deliver the right message to your subscribers. These include: Your database is sent for Reverse Appending. Age Income Gender Lifestyle Interest Type of Residence Presence of Children TRL’s Append Solution At the completion of the Reverse Appending Process, the enhanced file is sent back to the client. Your file is matched against our Append Database. When a match is found, the name and postal address is added to the file.

8 Companies have been capitalizing on the power of the Internet, collecting the addresses of their website visitors and online subscribers. Unfortunately, many of these companies know nothing more about these individuals besides their addresses. The Right List is able to take your existing database and append a vast amount of information to them, such as: name, full mailing address, and much, much more. Data Enhancement Services

9 The Right List Append Data Enhancement Package By utilizing The Right List Append Solution, you can not only take advantage of multi- channel marketing strategies, but now you can learn more about who your customers are. You can find out what they earn, learn about their family status, and what they enjoy doing with their spare time. When you have a better understanding of your customers, and can identify cross- and up-sell opportunities, you will be able to improve campaign response rates by designing promotions that speak directly to your customers’ desires. Recommended Data Enhancement Package Our recommended Data Enhancement package is based on the most frequently appended variables utilized by our clients. ◊ Age ◊ Income ◊ Gender ◊ Month/Year of Birth ◊ Presence of Children ◊ Marital status ◊ Homeowner/Renter ◊ Home Market Value ◊ Length of Residence ◊ Mail Order Buyer/ Responder ◊ Additional Elements Available A custom Data Enhancement Package can be developed for you just advise us with the specific information you require, and a package will be tailored to your needs. Data Enhancement Services

10 Average Match Rates and Prices Match rates will vary based on the demographic profile of your customer base. At The Right List, our average match rates are as follows: Append Consumer Files: 17% - 32% B2B Files: 5% - 10% Reverse Append Consumer Files: 20% - 40% B2B Files: 8% - 15%

11 Detailed below are some of the most frequently asked questions that prospective clients will ask about Appending. If you come across a question that is not listed here, bring it to my attention. How big is your Append Database? Our file contains approximately 180 million address with full postal and opt-in information. How have you built your database? From what sources? In compliance with all federal and state laws, records in The Right List Append database are compiled from only the highest quality sources. Our database is built from online registrations. How do you maintain your database? We NCOA our database quarterly. We merge, purge, and scrub our database on a daily basis. We also CAS certify all of our new records after the consumer completed the opt-in process. Frequently Asked Questions

12 Global Media Solutions Call today for more information John Foster SVP Marketing The Right List 20A Northwest Blvd #290 Nashua, NH Tel (800) Fax (877)


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