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Update on the AASHTO Marketing Campaign AASHTO Board of Directors October 26, 2009.

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Presentation on theme: "Update on the AASHTO Marketing Campaign AASHTO Board of Directors October 26, 2009."— Presentation transcript:

1 Update on the AASHTO Marketing Campaign AASHTO Board of Directors October 26, 2009

2 Latest Reports

3 What’s Next? Reports on key issues: Reports on key issues: Capacity – Three-Part SeriesCapacity – Three-Part Series Congestion Relief; Congestion Relief; Off the Grid; and Off the Grid; and Freight Connections Freight Connections Green SolutionsGreen Solutions Special surveys and projects such as National Town Hall meeting Special surveys and projects such as National Town Hall meeting Expanded outreach and coalitions Expanded outreach and coalitions Sponsorship Sponsorship

4 Using Social Media – It’s A Changing World Out There! Twitter – 80% Blogging – 24% Facebook – 44% Web-based video – 67% Podcasts – 35% RSS Feeds – 47% (As reported by 31 states and the District of Columbia) 4

5 You Are the Most Trusted Messengers! http://AreWeThereYet.transportation.org http://TransportationTV.org Authorization is Still On the Line Urgent that Congress and the Administration Understand the Consequences State examples Get Noticed in Washington


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