1. NEW APPROACHES TO FUNDRAISING A workshop prepared and delivered by Kathy Roddy of Kathy Roddy Research and Consultancy

2. Why do you need to diversify your income streams?  Over-dependence on statutory / trust funding (contracts / grants)  All eggs in one basket Kathy Roddy Training

7. Also….  Statutory / Trust funding is often restricted to projects….  …which limits your flexibility to invest in infrastructure, explore and develop new ideas, invest in fundraising, give yourselves a pay rise etc… Kathy Roddy Training

8. What we want is….. …more unrestricted income When do we want it? …18 MONTHS AGO!!! Kathy Roddy Training

9. How do we get it?  Individuals Kathy Roddy Training

10.  Companies Kathy Roddy Training

11. Time for you to do some work!  How can we fundraise from individuals?  How can companies support local voluntary groups? Kathy Roddy Training

12. Individual giving pyramid Kathy Roddy Training

13. Companies….  Don’t like giving money away out of their own profits  Happier to encourage their employees to give  New opportunities for asking their customers to give Kathy Roddy Training

14. Combining individual and corporate giving  Matching employee fundraising Kathy Roddy Training

15.  Adding donations to bills  Micro donation schemes  “Optional” donations Kathy Roddy Training

16. How does it work?  Need to understand donor psychology  Read “Nudge” Kathy Roddy Training

17. Motivators  We go with ‘defaults’  We want to be seen to do what ‘normal’ people do  We want something back (reciprocity) Kathy Roddy Training

18. How does this relate to fundraising???? easy  We need to make it as easy as possible for people to give  We need to create the impression that giving is “the norm”  We need to meet people’s motivational needs Kathy Roddy Training

19. More work!!! individuals  What motivates individuals to give to charities? corporates  What motivates corporates to give to charities? Kathy Roddy Training

20. Findings:  Give people their ‘motivational paycheck’ THANK YOU  Say THANK YOU and tell people regularly what you have achieved with their money  Approach corporates with “what’s in it for them” Kathy Roddy Training

21. That’s all we’ve got time for, so…  THANK YOU  THANK YOU and Kathy Roddy Training