1. Marketing Management Fall 2013

2. Introductions Tony Gallo – Tony.gallo@hawkpartners.com Tony.gallo@hawkpartners.com Erika Meldrim – ejmeldrim@gmail.com ejmeldrim@gmail.com You… – Who are you? – Why are you taking this class?

3. A few words… About being late or missing class… About expectations, lively debate, and this class About grades… – Participation 20% – Team presentation 20% – Short papers 35% – Final paper 25% About Apple, Amazon, Zappos, Google, Facebook About the text book

4. What the Semester Looks Like Course will focus on essential marketing building blocks – Definition of marketing – Key functional elements – Market research – Product, Promotion, Pricing, Positioning – Segmentation – Social Media – Advertising/PR – Brand

5. Ten Minutes to Provoke Thought http://www.youtube.com/watch?v=keCwRdb wNQY http://www.youtube.com/watch?v=keCwRdb wNQY http://www.youtube.com/watch?v=0eUeL3n7 fDs&feature=related http://www.youtube.com/watch?v=0eUeL3n7 fDs&feature=related

6. Questions? For next week… – A one page paper on “Is Marketing an Art or a Science?” – Cannot be both!!! – Looking for well-reasoned point of view – Email to me by 5pm on Monday