1. Using Engaging Networks software to maximise online donations PETA and its international affiliates

2. Case Study: Global ‘Stop Animal Tests’ Campaign

3. Elements: Donation Pages Emails Widgets Social Sharing Search Marketing Conditional Content

4. Donation Pages: Asking strings Recurring gifts Pre-populating form content Tracking / Source codes Page layouts

10. Widgets: Taking your website and placing it around the web Action driven for advocacy action or list building Donation Driven for income generation Encouraging supporters to post to their sites / facebook pages

13. Search Marketing: Google Adwords Blogads

15. Conditional Content: Creating profiles to better target your populations Sending the right message, to the right people, at the right time

17. Notable Results: Tracking which segments performed better Setting your goal and making sue you achieve it – recruiting new donors whilst keeping existing donors responding