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PROPAGANDA WILLIAMS 2012. WHAT IS PROPAGANDA? PROPAGANDA Propaganda is.. Influence Persuasion Appeal Manipulation.

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Presentation on theme: "PROPAGANDA WILLIAMS 2012. WHAT IS PROPAGANDA? PROPAGANDA Propaganda is.. Influence Persuasion Appeal Manipulation."— Presentation transcript:



3 PROPAGANDA Propaganda is.. Influence Persuasion Appeal Manipulation


5 PROPAGANDA: HOW DOES IT WORK? Propaganda employs a variety of techniques in order to persuade its audience to a desired view or position. NAME CALLING GLITTERING GENERALITIES TRANSFER TESTIMONIAL PLAIN FOLKS CARD STACKING BANDWAGON LOGICAL FALLACIES

6 PROPAGANDA: NAME CALLING Uses derogatory language or words that carry a negative connotation when describing an enemy. Attempts to arouse prejudice among the public by labeling the target something that the public dislikes.

7 PROPAGANDA: GLITTERING GENERALITIES Uses words that have different positive meaning for individual subjects, but are linked to highly valued concepts. Words often used as glittering generalities are honor, glory, love of country, and freedom.

8 PROPAGANDA: TRANSFER An attempt to make the subject view a certain item in the same way as they view another item. Used to transfer negative feelings for one object to another. In politics, this technique is often used to transfer blame or bad feelings from one politician to another or from one group of people to another.

9 PROPAGANDA: TESTIMONIAL Quotations or endorsements which attempt to connect a well-known or respectable person with a product or ideal with the intent to better “sell” the product or ideal.

10 PROPAGANDA: PLAIN FOLKS An attempt to convince the public that his or her views reflect those of the “common person”. The candidate tries to appear to be working for the benefit of the “common person”.

11 PROPAGANDA: CARD STACKING Only presents information that is positive to an idea or proposal and omits information contrary to it. While the information presented is true, other important information is purposely omitted.

12 PROPAGANDA: BANDWAGON An appeal to the subject to follow the crowd. Tries to convince the subject that one side is the winning side and that winning is inevitable. Appeals to a person’s desire to be on the winning side.

13 PROPAGANDA: LOGICAL FALLICIES An argument that sounds as if it makes sense but the premises given for the conclusion do not provide proper support for the argument.

14 PROPAGANDA: COMMON TRAITS Uses truths, half-truths, or lies Omits information selectively Simplifies complex issues or ideas Plays on emotions Advertises a cause Attacks opponents Targets desired audiences

15 U.S. Army; World War One WHAT DO YOU NOTICE?

16 “One People, One Reich, One Fuhrer!”; Germany; World War Two WHAT DO YOU NOTICE?

17 U.S.; World War Two WHAT DO YOU NOTICE?

18 Britain; World War One WHAT DO YOU NOTICE?

19 “Jews are lice. They cause typhus.”; Germany; 1941 WHAT DO YOU NOTICE?

20 PROPAGANDA: WHAT CAN YOU DO? Seek out reliable sources for information; Watch for combinations of half-truths and lies; Check for hidden messages; Watch for use of propaganda common traits; Be weary of one sided arguments.

21 PROPAGANDA: WHY WORRY? "Goebbels [Reich Minister of Propaganda 1933-1945] openly admitted that propaganda had little to do with the truth. 'Historical truth may be discovered by a professor of history. We, however, are serving historical necessity. It is not the task of art to be objectively true. The sole aim of propaganda is success’.” -Propaganda: The Art of Persuasion (Rhodes, 1976)

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