1. Lifestyle:
It promotes a glamorous lifestyle like a celebrity. I can tell this because the women is sitting as if she has just fallen into her car and she has a shofer driving her everywhere, the way she looks like she has fallen suggests that as she is a celebrity that has hidden from paparazzi or fans.
Colour:
The colours used are black, white and a gold sort of colour to show wealth and glamour. They are very rich colours but quite dull so that the shoes that are sparkly stand out the most.
Setting:
In the back of a car that it looks like she has fallen in to, it shows how she could be a celebrity or have a high class and her legs have fallen into the air to show how they are the main feature.
Typography:
Bold font in white and black colours. The logo is the biggest font on the picture so that you notice it first and it stands out, it is written in quite a simple font but as the picture doesn’t have any other text it really stands out.
Hair, make up, costume:
A very glamorous looking women in a office styled outfit.
Composition:
She is sat down like she has just fallen into her car like celebrity or famous business women by hiding from fans or paparazzi. Her shoes are in the air to show that they are they key feature on this advertisement and that they are important and stand out.
Target Audience:
For women between

2. Lifestyle:
Fashionable children, comfortable
Typography:
Everything is black apart from the logo so that it stands out and you know what shoes they’re
Target audience:
Children aged 2-5
And parents because they might want to buy them for their children.
Composition:
A Childs legs on the floor as if he has fallen over.
Colour:
Very plain colours so that the shoes and the logo are the main feature of the ad
Setting:
Outside on a pavement floor, a child’s legs as if he has fallen
Hair, make up costume:
Jeans tolled up as if they’re too big for the child, tshirt and vans shoes.

3. Typography:
The ‘Brantano’ sign is in bold, capital letters to make it stand out and make it the key point in the advert. The converse logo on the shoe is also in capitals which makes it stand out as well.
Hair makeup costume:
This is not the focal point of the advert. It is solely focused on the shoe.
Colour:
The colours used for this advert are very dark the only colours that stand out are the pink bubble gum and the blue on the converse logo star, the blue from the converse logo is also in contrast with the matching blue light.
Composition:
The main focus of the advert is in the most powerful place in terms of composition. As well as this the converse logo is also centralised making it a powerful symbol in the image.
Lifestyle:
It promotes the lifestyle that everyone will be attracted to you if you wear them, everyone will want a piece of you even if that is gum on the floor.
Target audience:
I think that the target audience for this advert is young fashionable teenagers, the trainers are unisex so it could be either boys or girls.